What are the responsibilities and job description for the Performance Marketing Manager position at Expedia Group?
About Expedia Group
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners.
To shape the future of travel, people must come first. Our diverse, vibrant, and welcoming community is essential in driving our success. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
Mission & Values
We are building a more open world. Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.
About This Opportunity
This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.
Responsibilities
- Drive installs through app store optimization to enhance organic visibility
- Analyze data to identify opportunities and implement effective solutions
- Develop and execute testing roadmaps, including determining milestones and priorities for different phases
- Monitor changes and updates to app store algorithms and identify new opportunities
- Identify opportunities for process improvements and operational automation
- Implement and maintain reporting and dashboards to track performance and progress
- Manage cross-functional projects by simplifying complex issues and ensuring clear communication
Requirements
- Master's or Bachelor's in Computer Science/Management/Statistics or related field or equivalent related professional experience
- ~ASO (keyword and store listing optimization, product page testing) or SEO knowledge
- ~ Familiarity with App Store/Google Play algorithm rules
- ~ Functional/technical Skills (SQL/data mining and visualization)
- ~ Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.
- ~ Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations
- ~ Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
Culture at Expedia Group
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
About Our Brands
Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.
