What are the responsibilities and job description for the Senior Product Marketing Specialist - Connectivity position at Expedia Group?
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. Were building a more open world. Join us.Senior Product Marketing Specialist - ConnectivityExpedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Introduction to teamTravel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Specialist who excels working within a team and independently, eager to learn and grow, and cares deeply about the customer experience. This role is a connectivity focused role (specifically within Hotels and Vacation Rentals) in the Travel Partnerships and Media organization. You will be supporting the launch and enablement of new APIs, and initiatives to enable our software providers to explain the value of our products and APIs to their partners.In this role, you will : Collect insights to inform GTM strategies, messaging and positioning, and influence the product roadmap through quantitative and qualitative research.Develop and execute a strategy for core product and cross-product thematic positioning and messaging that resonates with partnersDesign and deliver training & resources that empower Expedia Group's global account management team to speak to how our products solve partner needs. The includes translating value propositions into impactful sales enablement, including pitch decks, FAQs, product videos, and more.Partner with growth marketing, PR, and social teams on development of campaigns and contentWork across global teams to own, execute and report on go-to-market marketing strategies to drive high-performing product launchesTrack, measure and report against the goals and objectives of each initiative.
Who you are : 2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle, specific experience with APIs is a plusExperience managing and executing research to inform product market fitExcellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on timeDemonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomesPossess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groupsEnjoy a fast-paced environment, with multiple priorities and a strong bias for actionActively identify and resolve issues, owning tools and processes, with minimal supervisionBachelors degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience.The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individuals knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability : IN, and others.Expedia Group's family of brands includes : Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Groups Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless youre confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Salary : $132,000
