Sr. Social Media Marketing Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Senior Social Media Marketing SpecialistIntroduction To The Team : Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions Make An Impact : We are seeking a Senior Social Media Marketing to elevate our partnerships and campaigns across platforms. In this role, you’ll collaborate with creative teams to ideate and produce impactful, trend-driven content while managing campaigns from conception to execution. You’ll leverage data to optimize performance, identify new opportunities to productize social initiatives, and ensure our strategies remain at the forefront of the ever-evolving digital landscape. The ideal candidate will have a passion for social media, sharp presentation skills, and the ability to balance creativity with analytics.In this Role You Will : Collaborate with creative teams to ideate and bring innovative partnership campaigns to life, ensuring cohesive and compelling content.Develop and implement integrated social media strategies tailored to engage audiences across various platforms.Oversee the end-to-end execution of social media campaigns, ensuring timely delivery and alignment with objectives.Stay ahead of evolving social media trends, leveraging insights to enhance partnership strategies and content creation.Experiment with new approaches, analyzing results to inform continuous improvements and best practices.Utilize data-driven insights to optimize campaign performance and maximize impact across key metrics.Craft compelling social ideas and deliver presentations that effectively communicate ideas and results to stakeholdersProactively uncover innovative opportunities within social media to develop scalable, revenue-generating products and offerings.Experience and Qualifications3-5 years of experience in social media strategy, partnerships, or campaign management, preferably in a fast-paced or global environment.Proven success in managing end-to-end social media campaigns with measurable results.Hands-on experience working across major social platforms (e.g., Instagram, Pinterest, TikTok, YouTube, Facebook, etc.) and understanding their nuances.Strong track record of identifying and capitalizing on emerging trends or opportunities within the social landscape.Experience collaborating with creative teams, agencies, or cross-functional partners to deliver high-impact work.Analytical mindset with experience in tracking, analyzing, and optimizing campaign performance using tools like Google Analytics, social platform insights, or other reporting tools.Strategic thinker with a "test-and-learn" approach to innovating and improving campaign performance.Up-to-date knowledge of industry trends, cultural moments, and new social features, with a proven ability to apply them effectively.Highly organized and detail-oriented, capable of managing multiple projects simultaneously.Creativity and a strong eye for content creation, with experience conceptualizing and producing engaging social-first content that resonates with audiences.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability : IN, and others.Expedia Group's family of brands includes : Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST : 2029030-50Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com / jobs.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.