What are the responsibilities and job description for the Travel Tech Marketing Expert position at Expedia Group?
About Expedia Group
Expedia Group is a leader in the travel technology industry, powering global travel for everyone, everywhere. Our diverse and vibrant community drives our success by creating cutting-edge technology to make travel smoother and more memorable.
We offer a range of benefits, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
This is a fantastic opportunity to join one of the fastest-growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.
Key Responsibilities
- Analyze data to identify opportunities and implement effective solutions
- Develop and execute testing roadmaps, including determining milestones and priorities for different phases
- Drive installs through app store optimization to enhance organic visibility
- Monitor changes and updates to app store algorithms and identify new opportunities
- Identify opportunities for process improvements and operational automation
- Implement and maintain reporting and dashboards to track performance and progress
- Manage cross-functional projects by simplifying complex issues and ensuring clear communication
Requirements
- Masters or Bachelor's in Computer Science/Management/Statistics or related field or equivalent related professional experience
- Able to identify methods for collecting data, performing data analyses, articulating findings, and providing recommendations
- Advance understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
- Familiarity with App Store/Google Play algorithm rules
- Knowledge of mobile measurement and app analytics platforms such as Branch, Appsflyer, etc.
About Us
- We're building a more open world.
- The official website to find and apply for job openings at Expedia Group is careers.
- Our family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.Trademarks and logos are the property of their respective owners.
