What are the responsibilities and job description for the Digital Marketing Specialist - Remote position at Experian?
Reporting to the Marketing Director we are looking for a Senior Digital Marketing Specialist to join our team in the B2B Healthcare IT space specifically Revenue Cycle Management. You will manage the daily management of our digital marketing efforts including website management SEO PPC ads and collaboration with our digital marketing agencies.
Main Responsibilities :
- Website Management : Oversee the daily management and optimization of our website using Adobe Experience Manager. Ensure the website is userfriendly uptodate and optimized for search engines (SEO).
- SEO and Keyword Research : Conduct keyword research using Ahrefs and implement onpage optimization strategies to lead quality traffic and improve search engine rankings.
- PPC Ads Management : Manage our Microsoft and Google PPC ad campaigns to maximize return. Collaborate with agencies to develop paid search strategies.
- Agency Collaboration : Work with our organic and paid digital marketing agencies to produce highquality work that aligns with our marketing goals.
- Reporting and Analysis : Perform regular reporting on website and ad performance utilizing Adobe Analytics Salesforce Lightning Google Ads and Google Search Console. Collaborate with agencies to identify insights and areas for improvement to present back to the larger Marketing team.
Qualifications :
Benefits / Perks :
Additional Information :
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work / life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is awardwinning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Remote Work : Employment Type :
Fulltime
