What are the responsibilities and job description for the Senior Data Analyst NY Hybrid position at Experian?
What You Will Do :
You will be a critical member of the Audience Strategy team responsible for using advanced analytics to provide datadriven insights and strategies for clients. Your work will empower clients to improve campaigns enhance creative strategies and gain a deeper understanding of their target audiences and campaign performance. You will report to the VP of Sales and Product Marketing. This is a hybrid position you will from the Audigent office located in New York NY 3 days per week.
Main Responsibilities :
- Be a technical resource and data expert within the Audience Strategy team.
- Extract manipulate and analyze data from our database to uncover relevant insights for programmatic campaigns.
- Provide audiencelevel insights including :
- Audience overindexing analysis against other datasets.
- Demographic breakdowns (e.g. age and gender).
- Affinity and behavioral crossover analysis.
- Geographic insights.
- Collaborate with clients to create lookalike (LAL) audiences by applying Audigents taxonomy and highindexing segments.
- Develop and deliver data visualizations and reporting dashboards using tools like Tableau Power BI or similar platforms.
- Use your knowledge of the programmatic ecosystem to support campaign optimization efforts and provide recommendations.
- Build compelling presentations and reports using Excel (can perform complex functions) and PowerPoint to communicate important findings and strategies to clients.
- Partner with teams to align datadriven strategies with team goals.
Qualifications :
Experience : 8 years of experience in analytics data strategy or a similar role within the advertising or marketing industry.
Additional Information :
Benefits / Perks :
Our uniqueness is that we truly celebrate yours. Experians culture and people are key differentiators. We take our people agenda very seriously and focus on what truly matters; DEI work / life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians strong people first approach is award winning; Great Place To Work in 24 countries FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
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Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
LIHybrid
Remote Work : Employment Type :
Fulltime
Key Skills
Databases,Data Analytics,Microsoft Access,SQL,Power BI,R,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics
Department / Functional Area : Analytics
Vacancy : 1
About Company : Experian
New York, NY
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at
Audigent, a part of Experian, is the leading data activation, curation, and identity platform. Audigent's pioneering data platform unlocks the power of privacy-safe, first- and third-party data, contextual data, and cognitive (predictive) data to maximize addressability and monetization of media at scale without using cookies.
As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its SmartPMP, ContextualPMP, and CognitivePMP products. These solutions use artificial intelligence and machine learning to package and improve consumer-safe data with premium inventory supply at scale, delivering value and performance for the world's largest brands and global media agencies across 100,000 campaigns each month.
