What are the responsibilities and job description for the VP of Sales Operations Strategy position at Experity Health?
Key Responsibilities
The VP Revenue Operations serves as a key member of the executive leadership team, driving strategic initiatives that align Marketing, Sales, Customer Success, and Product functions to achieve operational excellence across the GTM organization.
This role is responsible for overseeing the design, optimization, and execution of the GTM operating system, encompassing data, insights, processes, and technology.
Main Accountabilities
- Collaborate with the EVP and go-to-market leaders to ensure our teams possess the necessary technology, processes, and insights to achieve business objectives.
- Develop, manage, and grow teams with expertise in Marketing Operations, Sales Operations, Customer Success Operations, and GTM data analytics.
- Scale Experity's Deal Desk strategy to enhance visibility into quote generation and pricing, incorporating process automation and standardization where feasible.
- Lead the management of the GTM tech stack (inc. Salesforce.com), acting as Experity's operating system across 10 departments, including vision and requirements gathering for connected tools.
- Promote collaboration between Finance and Legal to deliver accurate bookings data and manage contract flow for customer acquisition, upsell/cross-sell, and organic growth.
- Ensure data quality within the CRM and connected toolsets, featuring a roadmap to genuine data governance.
- Deliver daily, weekly, and monthly visibility into performance and effectiveness of GTM efforts, emphasizing leading indicators, ROI attribution, forecasting, and actionable metrics.
- Streamline the flow of inbound and outbound leads from Marketing and Business Development to Sales, guaranteeing timely follow-up, defined SLAs, and seamless handoffs between teams.
- Foster operational discipline within the Customer Success organization, introducing simplified mechanisms to capture customer engagements via high-touch & low-touch strategies.
- Establish and regularly review the GTM technology roadmap to identify scalable solutions meeting current and future business needs; manage technology vendor relationships in partnership with GTM leaders.
- Administer and scale processes for commission tracking, compensation planning, territory planning, and trend analysis.
- Enhance Marketing Operations sophistication in partnership with Demand Generation by executing targeted lead nurturing programs, robust segmentation, custom lead scoring and grading systems, smart forms, and Salesforce-integrated campaign tracking.
