Manager, Data Insights

Summary    The Manager, Data Insights is responsible for leading the efforts around customer analytics for SHRM’s Data and Insights organization. The manager is accountable for measuring and reporting on traditional customer analytics such as segmentation, attribution, and predictive analytics; and comprehensive digital analytics. The manager will work closely with marketing, sales and business stakeholders to deliver reporting, recommendations and insights for our core audience segments and key products. The manager will oversee collection, analysis and interpretation of data related to customer trends and operational performance. This position will deliver day-to-day performance data and reporting to help support high-impact strategic decisions across the organization. Responsibilities: Define the required technology and toolset for SHRM’s analytics needs as well as identifying areas of opportunity and efficiencies. Identify business reporting requirements and collaborate with the other reporting teams to hand off requirements for execution and development. Establish monitoring frameworks, statistical processes, and early warning methods that enable SHRM to react quickly to changing environments. Partner with the internal teams to offer strategic insights, review and translate findings, make actionable recommendations, measure success of programs and provide insight into how to improve personalization use cases. Develop and manage various audience, marketing, product based, operational and executive dashboards in Tableau or similar platform. Summarize data in a clear and concise manner and provides insightful analysis. Develop strategies to effectively integrate with third party data sources and lead providers as needed. Lead support for analytics tools such as Adobe Analytics, Customer Journey Analytics, Adobe Launch, Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, etc. This includes but is not limited to providing access, creating views, creating custom reports, setting up event tracking/custom variables, setting up ecommerce funnels and setting up goals Develop business intelligence solutions to enable a diverse set of stakeholders to explore data, uncover new insights and take action. Package and communicate trends and insights to key stakeholders including senior leadership in a timely and effective manner. Other duties and projects as assigned.   Education & Experience Requirements Education Required Bachelor’s degree in Marketing, Analytics, Computer Science, or other comparable degree in relevant field. Preferred Additional graduate certificates in analytics, reporting or other post-graduate education in analytics. Experience Required 5 years of experience in roles responsible for defining business metrics across marketing and in partnership with other business functions. 5 years’ experience with Google Analytics and Adobe Analytics, experience analyzing data from ecommerce and marketing automation experience. Experience writing SQL scripts and working in a data warehouse environment with large data sets. Experience with cross channel marketing attribution and attribution models Experience managing people. Experience functioning in a highly matrixed organization. Preferred Experience with Key Performance Indicator development and goal setting in a traditional (non-association) business environment   Certifications Google Analytics Certified, Tableau Desktop Certified preferred Knowledge, Skills & Abilities Required Proficiency in data analysis tools and software (e.g., Tableau, SQL, Alteryx, Python) Advanced excel skills including expertise in pivot tables, statistical functions, interactive charts, and macros Experience with Adobe Analytics, Customer Journey Analytics and Adobe Launch is preferred. Advanced skills in tagging and tracking web pages and features, ecommerce checkout areas, cross domain and sub-domains, and calls-to-action and funnels Strong collaborator with ability to build cross-functional relationships Professional integrity necessary to maintain confidentiality. Strong planning skills and ability to manage multiple projects simultaneously. Excellent verbal, and written communication skills. High attention to detail and high level of accuracy. Ability to complete assigned duties within critical deadlines. Ability to work independently and in a team environment. Proficient with Microsoft Office (Word, Excel, PowerPoint, and Outlook). Proficiency with modern reporting platforms and tools. Ability to grasp complex platform concepts and business models, in a digital context. Preferred Ability to derive and present compelling stories based on data and metrics. Ability to build professional relationships across reporting lines.   Additional Notes Physical Requirements  Must be able to perform essential duties satisfactorily with reasonable accommodations. Work is generally done sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects. Work environment   Work is regularly performed in a professional office environment and routinely uses standard office equipment. #LI-Hybrid    The hiring range for this position is $115,000 to $140,000 per year. This range is an estimate and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Salary : $115,000 - $140,000