What are the responsibilities and job description for the Growth Marketing Manager, Americas - East position at Exterro Inc?
Growth Marketing Manager - Americas, East
Exterro empowers organizations to manage data risks with a complete platform for e-discovery, data privacy, cybersecurity, and digital forensics. Unlike any other software provider, Exterro makes it easy for organizations to understand their data and take swift action in response to any data risk they face.
Locations: We are currently accepting applications from candidates in major metropolitan areas east of the Mississippi River, with strong preferences for the North East (NY, Boston) or Chicago.
The Role
We are looking for a driven Growth Marketing Manager to help plan and execute effective marketing strategies across the Americas East region at Exterro. The role is varied and fast-paced, requiring a highly organised, hands-on and go-getting marketeer who will partner with our Marketing, Sales, Channel, and other business teams to help drive business growth and revenue throughout the US East region.
Key Responsibilities
Demand Generation
- Create and execute regional marketing campaigns in corporation with Sales to drive activity, growth and build revenue pipeline.
- Source third-party media partners and effectively manage relationships to generate leads, build revenue pipeline and win business opportunities.
- Take ownership and project manage campaign lifecycles while collaborating with the wider global marketing teams.
- Measure, optimize and redeploy diverse field marketing activities, taking a data-driven and ROI-based approach to decisions.
Channel Marketing
- Support and execute regional channel marketing programs to maximise partner support and growth plans.
- Support and execute partner-led campaigns that may include events, sponsorships, training, email marketing, roundtables, social media, or webinars.
Event Management
- Support end-to-end execution of in-person and virtual events.
- Support regional sales teams to ensure smooth internal and customer experiences throughout each event lifecycle.
- Be able to travel and attend events, as and when required.
General
- Flawlessly communicate and collaborate across different marketing, regional sales, technical engineering, and other business teams
- Help global marketing functions refine their strategy based on regional feedback and insights.
- Identify regional content needs and work with corporate, product marketing, digital, content, and other teams to develop assets and execute marketing tactics.
- Develop a deep understanding of our target audiences, our solutions, and value propositions.
- Conduct regular meetings with internal and external stakeholders to ensure successful campaign execution and experiences.
- Keep abreast of industry trends and new opportunities.
Qualifications and Experience
- Minimum 5 years’ experience within field marketing or similar growth-orientated marketing functions.
- Demonstrable experience with account based approaches as well as traditional field marketing programs.
- Extremely organized with strong project management skills and the ability to multitask in a dynamic and fast-paced environment.
- Excellent communication skills (written, verbal and presentations) across all levels of internal and external stakeholder and the ability to build strong cross-functional partnerships.
- Team player with a positive attitude, who is excited by change and takes ownership.
- Analytical and data-driven, with a keen sense of commercial awareness.
- Ability to take initiative, be innovative and creatively solve problems.
- Prior events management experience desirable, but not essential.
- Salesforce and Pardot experience desirable, but not essential.
- Enterprise Software/B2B technology sector experience highly desirable, but not essential.
- Bachelor’s degree in marketing, business administration, or a related degree.
This role will initially be reporting to the VP of Global Growth Marketing, working alongside two other staff in the Americas team. The role will be working remotely and suit someone based in the Eastern or Central Time Zones in the United States. From time to time, the role will require flexibility on working schedules to fulfil campaign or event demands, as well as be able to adapt to the growing needs of the global business.
Why Exterro?
- Impact: Play a key role in a company at the forefront of data risk management, helping businesses safeguard their data in an increasingly complex digital world.
- Growth Opportunity: Join a rapidly growing organization where there is room for learning, development and upward mobility.
- Culture: Work in an innovative, inclusive, and collaborative environment, where your contributions are valued, and your professional development is supported.
Exterro participates in E-Verify and is a drug-free workplace. All employment offers are contingent upon the successful passing of a background check.
We believe in the importance of pay transparency and strive to create a fair and equitable workplace for all employees. As a remote first organization, our compensation reflects the cost of labor across several US geographic markets. The salary range for this remote position is $95,000- $135,000 per year, based on skills, experience and qualifications. The actual offer will be based on the individual candidate. Exterro is a total compensation company, and this role may be eligible for variable pay, equity, bonus and/or other forms of compensation as part of the package. In addition, we offer a comprehensive benefits package that includes health insurance, retirement plans, flexible paid time off and more.
Candidates are encouraged to discuss their salary expectations during the interview process. We are committed to ensuring that compensation aligns with market standards and is commensurate with the responsibilities of the role.
All employees are responsible for understanding and adhering to the organization's security and privacy policies, procedures, and standards. As part of your role, you are expected to protect the confidentiality, integrity, and availability of information and systems within your scope of responsibility. Additionally, you are required to participate in mandatory security and privacy training and ensure that best practices are applied in all work activities.
Salary : $95,000 - $135,000
