What are the responsibilities and job description for the Digital Advertising Analyst Job at Extra Space in Salt Lake City position at Extra Space?
At Extra Space Storage, what matters to you, matters to us! Join a company that cares about you. It is an exciting time to be at Extra Space. We have been featured on multiple "Best Places to Work" awards, including Forbes and Glassdoor. We're an S&P 500 company that hasn't stopped growing since our founding in 1977. Today we are leading the self-storage industry in more ways than one, but in order to maintain this lead, we need exceptionally motivated, capable, and driven people like you. Self-storage is our product, helping people is our passion. Come grow with the largest self-storage company in the world and find out why so many of our employees recommend us as a great place to work. Job SummaryThis intermediate-level Digital Advertising Analyst position is a hybrid role based at our headquarters in Cottonwood Heights, Utah. The ideal candidate will be responsible for performing both standard and advanced paid search account management tasks, including handling PPC campaigns for clients of various sizes. This role requires the ability to work both independently on tasks and also collaborate under close supervision.Primary Responsibilities
- Optimize and expand paid search campaigns
- Keyword and search query analysis
- Provide regular reporting of KPIs and competitor metrics
- Paid search account and performance health checks
- Add new paid search campaigns for new stores on a weekly basis
- Update paid media reports on a monthly basis
- Upload creatives for paid search and paid media campaigns
- Launch ad copy tests and monitor performance
- Pull routine and ad hoc reporting requests
- Update reporting to review store performance on a weekly basis
- Review reporting for individual stores and make recommendations for paid search budget changesJob SpecificationsKnowledge :
- Understanding of paid search interface and KPIs
- Understanding of paid search account hierarchy and organization
- Industry best practices in PPC management and optimizationSkills :
- Navigate and Use Google Ads web UI and Desktop Editor
- Navigate and Use Bing Ads web UI and Desktop Editor
- Ability to use Excel to analyze and manipulate large data sets (vlookup, sumifs, pivot tables, etc.)Abilities :
- Critical thinking and strong communication ability
- Can interpret data and clearly communicate opportunities or problems to team
- Aid and participate in vendor partnershipsBehaviors :
- Reliably follow instructions and project leadership
- Detail oriented
- Ability to work autonomously
- Constantly driving ways to improve business processesEducation and Experience
- 3 yrs of experience managing paid search advertising
- Bachelor degree preferred but not necessaryWorking Conditions / Physical DemandsPerforms sedentary work in an office environment with limited lifting (less than 10 pounds) or walking required. Close visual acuity required to perform work at computer terminal. No exposure to adverse environmental conditions. Requires repetitive typing motion, talking, hearing, grasping and feeling.DisclaimerThe above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.We pride ourselves on hiring top talent and provide the following benefits and more : Well defined career pathsGreat work / life balance and hybrid work scheduleMedical, dental, and vision benefitsHealth Savings Account (HSA) or Flexible Spending (FSA)Company paid Life, AD&D, and Short- & Long-Term Disability401K with company match after 90 days of serviceHoliday pay and paid time offExtensive wellness program and various employee discount programsPersonal health advocateOn-site fitness centerFree soda, coffee, and snacks all day every day and much, much more!If you are a current Extra Space employee, please apply through Jobs Hub in Workday.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
