What are the responsibilities and job description for the Sr Director, Product Marketing position at ExtraHop?
At ExtraHop, we're on a mission to help organizations achieve complete visibility, real-time threat detection, and proactive security through cutting-edge network detection and response (NDR) technology. Our NDR product is a market leader, providing our customers with the ability to detect, investigate, and respond to threats faster than ever before.
We’re proud of the work we do and the recognition we’ve received, including our recent Gartner Peer Insights award, which reflects the trust and satisfaction our customers have in our solutions.
If you're passionate about innovation, dedicated to protecting digital infrastructures, and ready to make a real impact, we invite you to join our team and help us shape the future of cybersecurity.
Position Summary
We are seeking an exceptional Sr. Director of Product Marketing to lead the high performance Product Marketing Team at ExtraHop. In this high-impact, strategic role, you will drive the growth and market leadership of ExtraHop’s Network Detection and Response (NDR) solutions, helping to position ExtraHop as a recognized leader in the dynamic and competitive cybersecurity landscape.
As a key leader in the product organization, you will define and execute the strategy for positioning, messaging, and go-to-market efforts for our products and solutions. You’ll collaborate closely with cross-functional teams including product management, marketing, sales, sales enablement, and customer success to drive customer engagement, enablement, and adoption. This role is at the intersection of market intelligence, product strategy, and innovative marketing execution, requiring both visionary leadership and a hands-on approach.
This is an opportunity to take ownership of a critical function within a rapidly growing leader in the emerging Network Detection and Response (NDR) cybersecurity market. As the Senior Director of Product Marketing, you will play a pivotal role in shaping ExtraHop’s market perception, driving growth, and influencing the future of cybersecurity. If you’re an innovative and results-oriented leader who thrives in a collaborative, high-energy environment, we’d love to hear from you.
Key Responsibilities
- Establish ExtraHop’s leadership within the cybersecurity and NDR markets by developing compelling, differentiated positioning and messaging for our products and solutions.
- Own and drive the rhythm of the business for the Product Marketing team, including content strategy planning, product launch execution, leadership offsites, and all-employee meetings.
- Inspire, lead and empower high-performing teams of product marketing and technical marketing fostering collaboration, innovation, and a shared commitment to achieving business objectives.
- Oversee the end-to-end launch of new products and features, collaborating with Product Management, Corporate Marketing, and Operations to ensure successful go-to-market execution.
- Manage all initiatives programmatically, delivering innovative best practices that enhance execution and efficiency.
- Collaborate with customers, sales, product management, and analysts to identify market needs and define strategies that highlight ExtraHop’s unique value propositions to target buyer personas.
- Empower the sales and partner ecosystem with clear, persuasive tools and training that communicate ExtraHop’s value proposition and drive revenue growth.
- Develop impactful sales collateral, presentations, playbooks and product demonstrations tailored to resonate with enterprise customers.
- Create high-quality, engaging content that drives thought leadership, customer engagement, and demand generation, including white papers, blogs, case studies, webinars, and more.
- Conduct comprehensive market research and competitive analysis to uncover trends, buyer needs, and market opportunities.
- Work closely with the broader marketing team to design and execute integrated marketing campaigns that align with organizational priorities.
- Serve as a trusted advisor and spokesperson for ExtraHop to executive meetings, customer engagements, and industry events.
- Oversee content strategy and ensure the ExtraHop website and digital channels effectively articulate product positioning, optimize for SEO, and remain updated with fresh, relevant content.
Required Qualifications
Preferred Qualifications
Skills and Competencies
The salary range for this role is , - , bonus benefits
