Director of Marketing

About Us:

We are a fast-growing, innovative restaurant group committed to delivering exceptional dining experiences. As we continue to grow and expand our brands, we are seeking a dynamic and creative Marketing Director to lead the marketing efforts for our restaurant locations. You will play a key role in shaping and executing a forward-thinking marketing strategy that uses cutting-edge technology, including AI, to drive growth, elevate our brand, and maximize customer engagement.

Position Overview:

As the Marketing Director overseeing Restaurants, you will be responsible for developing and executing comprehensive marketing strategies that attract new customers, retain loyal guests, and build brand awareness across multiple restaurant locations. In this role, you will leverage the power of AI to optimize marketing initiatives in place of additional team members, making technology a key component of your daily workflow. Additionally, you will manage third-party vendors to produce high-quality video and photography content that aligns with our brand and marketing goals. Creativity, innovation, and a passion for excellence in our segment are essential to your success.

Key Responsibilities:

• Strategic Leadership: Lead the creation and execution of multi-channel marketing strategies to enhance brand visibility, drive foot traffic, and increase sales for our restaurant locations.
• Technology Integration: Use AI and other advanced technologies to streamline marketing tasks, including customer segmentation, personalized content delivery, and performance analysis, all while optimizing resources.
• Campaign Management: Oversee the development and execution of digital marketing campaigns (social media, SEO/SEM, email marketing, etc.) to ensure maximum engagement, customer acquisition, and retention.
• Creative Content Production: Manage and collaborate with third-party vendors to produce high-quality video, photography, and other multimedia content that captures the essence of our brand and resonates with our audience.
• Data-Driven Decisions: Monitor marketing performance and leverage data to continually refine strategies, ensuring measurable results and maximizing ROI.
• Brand Positioning: Maintain a consistent, compelling brand message across all channels, both digital and traditional, while staying aligned with our evolving restaurant concepts.
• Collaboration: Work closely with culinary, operations, and leadership teams to align marketing initiatives with restaurant offerings, promotions, and business goals.
• Team Leadership: While utilizing AI tools, you will also oversee vendor relationships and manage any internal resources, ensuring smooth execution of marketing projects.

Qualifications:

• 5 years of experience in marketing, with at least 2 years in the restaurant or hospitality industry.
• Strong experience using AI tools to optimize marketing efforts, such as customer targeting, content personalization, and campaign automation.
• Proven ability to manage and collaborate with third-party vendors for video, photography, and other creative assets.
• Expertise in digital marketing strategies (social media, SEO/SEM, email campaigns) and a passion for emerging technologies.
• Exceptional creativity, with the ability to innovate and push the boundaries of marketing in the restaurant industry.
• Strong analytical skills with the ability to turn data into actionable insights and strategies.
• Excellent communication, leadership, and collaboration skills.
• Bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred or experience equivalent).

Why Join Us?

• Be part of a growing, innovative company with a commitment to excellence in the restaurant industry.
• Competitive salary with performance-based incentives.
• 401(k) with matching.
• Collaborative, creative, and forward-thinking work culture.
• Opportunity to make a significant impact on the future of our brands.
• Benefits package including health insurance, retirement plans, and more.

If you're passionate about creativity, technology, and innovation in the restaurant industry, and you're ready to lead our marketing efforts to new heights, we want to hear from you!

Apply Now

To apply, please submit your resume and a cover letter outlining your experience in leveraging AI and marketing channels in the restaurant marketing space.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: In person

Salary : $80,000 - $100,000