What are the responsibilities and job description for the LinkedIn Social Media Advisor position at ExxonMobil?
About us
At ExxonMobil, our vision is to lead in energy innovations that advance modern living and a net-zero future. As one of the world’s largest publicly traded energy and chemical companies, we are powered by a unique and diverse workforce fueled by the pride in what we do and what we stand for.
The success of our Upstream, Product Solutions and Low Carbon Solutions businesses is the result of the talent, curiosity and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants and lower-emissions technologies.
We invite you to bring your ideas to ExxonMobil to help create sustainable solutions that improve quality of life and meet society’s evolving needs. Learn more about our What and our Why and how we can work together .
About Houston
ExxonMobil's state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions and Low Carbon Solutions businesses and their associated service groups. The facility opened in 2014 and accommodates more than 10,000 employees and visitors.
By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company’s ability to attract, develop and retain the top talent in the industry.
The campus is located in Spring, Texas, on 385 wooded acres immediately to the west of Interstate Highway 45 (I-45), at the intersection of I-45 and the Hardy Toll Road, approximately 25 miles from the cultural vibrancy of downtown Houston.
The campus was constructed to the highest standards of energy efficiency and environmental stewardship. Its design incorporates extensive research into best practices in building and workplace design through extensive benchmarking of the world’s top academic, research, and corporate facilities.
Learn more about what we do in Houston here
What role you will play in our team
The LinkedIn Social Media Advisor is a pivotal member of ExxonMobil’s corporate brand marketing team, working closely with employee communications, media relations, advertising, and integrated communications leads to enhance and protect the company’s reputation. This role focuses on managing LinkedIn social channel, owned and paid posts, and executive LinkedIn profiles, ensuring maximum brand impact and enhanced user experience.
As an avid LinkedIn champion, you will oversee our corporate LinkedIn channels and communities, collaborating with market-specific channels to maximize brand impact and enhance user experience. You will build strong relationships with internal executive leaders, analyze performance data to uncover insights and cultural trends, and manage message crafting and creative content development to engage business leaders, investors, policymakers, and employees.
You will be a passionate advocate for integrated communications and marketing across ExxonMobil’s entire ecosystem, including owned and paid content. Leading an agency team, your responsibilities will encompass content creation, amplification, community moderation, social media management and optimization, reporting, employee advocacy, and more.
What you will do
We seek a visionary eager to innovate and serve as a relentless advocate for LinkedIn social media within ExxonMobil. You will thrive in a fast-paced environment, working closely with a demanding executive team to consistently exceed expectations.
- Lead and manage ExxonMobil’s global LinkedIn social media strategy, as well as corporate social strategy generally.
- Own and manage corporate social channels
- Oversee key executive LinkedIn profile management, ensuring consistent and impactful presence
- Build and nurture strong relationships within ExxonMobil’s corporate communications team
- Drive and deliver the strategic direction of LinkedIn content and outreach
- Oversee corporate social media governance and corporate social media guidelines
- Direct agency in community management and social listening activities and leverage those insights and information cross-functionally where and as appropriate
- Lead strategy sessions with agencies and oversee the development of creative briefs to influence LinkedIn messaging direction
- Manage paid media placement budgets for LinkedIn campaigns and integrated public affairs efforts
- Serve as the subject matter expert for LinkedIn content distribution, amplification, and audience development
- Set and oversee LinkedIn social media tactics, partnering with teams on paid social media efforts as well as set clear goals and objectives, track metrics, and develop reporting systems to monitor, evaluate, and continually improve LinkedIn strategy and tactics
- Build and strengthen relationships with key internal audience segments and stakeholder groups to enhance LinkedIn literacy and content story mining
- Establish and sustain leadership for LinkedIn guidelines and standards within the company
- Actively manage the pulse of LinkedIn social media as it relates to corporate reputation and positioning
- Assist in the creation and development of social media budget and manage within expectations
- Establish, build and nurture a strong network of relationships within Exxon Mobil's corporate communications team
- Assist in the creation of and help drive and deliver the strategic direction of digital and social for ExxonMobil including channel, content, and outreach strategy
- Oversee and inform digital communications and content, and coordinate key internal messages and drive company-wide campaigns across functions
- Help drive strategy sessions with agencies and oversees development of creative briefs to influence messaging direction
- Manage paid media placement budgets for campaign sprints and integrated public affairs efforts
- Serve as the subject matter expert for creative; content distribution and amplification; and audience development and management
- Help set and sustain leadership for digital and social guidelines and standards for the company
- Actively manage the pulse of digital and social for ExxonMobil as it relates to corporate reputation and positioning
About you
Skills and Qualifications
Preferred Qualifications / Experience
Your benefits
An ExxonMobil career is one designed to last. Our commitment to you runs deep : our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.
We offer you :
More information on our Company’s benefits can be found at www.exxonmobilfamily.com .
Please note benefits may be changed from time to time without notice, subject to applicable law.
Stay connected with us
Learn more at our website
Follow us on LinkedIN and Instagram
Like us on Facebook
Subscribe our channel at YouTube
Equal Opportunity Employer
ExxonMobil is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
Nothing herein is intended to override the corporate separateness of local entities. Working relationships discussed herein do not necessarily represent a reporting connection, but may reflect a functional guidance, stewardship, or service relationship.
Exxon Mobil Corporation has numerous affiliates, many with names that include ExxonMobil, Exxon, Esso and Mobil. For convenience and simplicity, those terms and terms like corporation, company, our, we and its are sometimes used as abbreviated references to specific affiliates or affiliate groups. Abbreviated references describing global or regional operational organizations and global or regional business lines are also sometimes used for convenience and simplicity. Similarly, ExxonMobil has business relationships with thousands of customers, suppliers, governments, and others. For convenience and simplicity, words like venture, joint venture, partnership, co-venturer, and partner are used to indicate business relationships involving common activities and interests, and those words may not indicate precise legal relationships.
