Marketing Program Manager

LOCATION: Remote with minimal travel requirements.

REPORTS TO: Chief Marketing Officer         

KEY RELATIONSHIPS AND TEAM: The Marketing Program Manager will collaborate with various teams, including Technology/Product, Operations, and Sales to develop and execute personalized campaigns, drive engagement with key decision-makers, and track the success of your initiatives.

THE OPPORTUNITY: As a Marketing Program Manager, you will play a crucial role in planning and executing marketing programs including account-based marketing campaigns aimed at targeting high-value accounts. This role requires analytical thinking, creative problem-solving, and a strong understanding of how to leverage data to drive results.

Specifically, the Marketing Program Manager will have responsibility to:

• Project manage digital and offline marketing programs including account-based marketing campaigns to ensure on-time and on-budget execution while maintaining quality and alignment with strategic objectives.
• Report on campaign effectiveness, providing insights and recommendations to improve future initiatives.
• Manage campaigns across digital channels, as well as offline channels such as direct mail and out-of-home (OOH) advertising.
• Maintain and optimize HubSpot, one of marketing's primary tools, to measure the effectiveness of ABM campaigns and track performance.
• Optimize content development resources and processes, ensuring that the team is working efficiently and effectively to meet campaign goals.
• Optimize paid media budget by continuously analyzing performance, designing a/b tests and reallocating resources to the highest-performing channels, creative assets and tactics.
• Extend the shelf-life of podcasts and webinars, repurposing content to maximize value and engagement over time.
• Optimize the content mix shared with target audiences, ensuring resources are allocated prudently with a focus on maximizing engagement and achieving measurable results. Perform other duties as assigned.

Professional Qualifications: 

The following knowledge, skills, education, and experiences are required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 7 years’ experience in financial services, managed cybersecurity, managed IT, compliance technology, or automotive tech industries.
• Experience with the tools and technical aspects of email marketing, such as email deliverability and IP reputation management.
• Strong ability to work cross-functionally with Sales, Content, and Product teams to align strategies and ensure the success of campaigns.
• Well-versed in B2B marketing tactics in industries such as technology, managed IT, managed cybersecurity, or enterprise solutions.
• Proven experience in digital and ABM campaign management, with a track record of refining  and executing successful account-based marketing campaign.
• Highly developed critical thinking skills, with the ability to analyze complex data and make informed, data-driven decisions, and actionable recommendations.
• Conversant with Power BI or similar reporting tools to track and analyze campaign performance and generate insights.
• Intermediate experience with HubSpot Marketing Pro, Salesforce, O365, Google Performance, Wordpress, Marketing Tools and other key marketing platforms for managing campaigns and measuring effectiveness.
• Intermediate knowledge of Search Engine Optimization (SEO) and keyword best practices, including applying these principles to drive traffic and optimize landing pages.
• Experience with Google and LinkedIn bidding best practices, optimizing paid media campaigns to maximize ROI and engagement.
• Experience with SEO landing page creation principles, ensuring optimized content for search engine ranking and user experience.
• Experience with producing webinars/podcasts and creating landing pages to drive engagement and conversion.
• Intermediate knowledge of email marketing best practices, including list segmentation, deliverability management and optimization, campaign strategies, and reporting.

Why Consider Joining FIS Now?

• The business is poised for accelerated growth
• The company's story is one of protecting financial institutions and consumers alike with respect to F&I products
• Chance to contribute to a growing brand and make a lasting impact on visual communications.
• Competitive pay and performance-based bonuses
• Comprehensive benefits including medical, dental, vision, life insurance, and more.
• Generous PTO policy and paid holidays.
• Collaborative, supportive, and innovative work environment. 

The following behaviors are required:

• Strategic Thinking – Ability to think critically about marketing programs including account-based marketing strategies and how to align them with overall business goals.
• Collaboration – Strong team player who works well with cross-functional teams, including Sales, Marketing, and Product, to achieve common goals.
• Results-Driven – Focuses on achieving measurable results and continuously optimizes campaigns to maximize ROI.
• Adaptability – Comfortable working in a fast-paced, constantly evolving environment, and able to pivot strategies when needed.
• Creativity – Develops innovative marketing campaigns that resonate with high-value accounts and stand out in the marketplace.
• Attention to Detail – Ensures that all aspects of campaign execution are flawless, from the initial strategy to final reporting.
• Data-Driven Decision-Making – Uses data and analytics to guide decisions and improve campaign performance.
• Ownership – A self-starter who takes responsibility for the success of campaigns, ensuring deadlines are met and goals are achieved.

Physical Demands and Work Environment:

The physical demands of the ABM Campaign Manager position are generally minimal, as it is remote based and primarily involves desk-based work. However, here are the physical demands associated with the role:

• Prolonged Sitting: The position may require extended periods of sitting at a desk or workstation while working on a computer, writing, and reviewing content.
• Typing and Data Entry: Frequent use of a keyboard for writing, editing, and communicating via email or other platforms is required.
• Viewing a Computer Screen: The role will require significant time spent looking at a computer monitor, which may involve repetitive eye movements and focusing on digital content.
• Manual Dexterity: Fine motor skills will be required for typing, using a mouse, navigating digital tools, and editing documents.
• Occasional Lifting: While not a regular requirement, occasional lifting of materials, documents, or office supplies (up to 10-15 lbs) may be necessary.
• Travel (if applicable): If the position requires occasional travel for meetings, conferences, or other events, the individual should be able to travel by air or car and manage typical travel-related activities (e.g., carrying luggage, navigating airports).
• Stamina and Focus: The role may require maintaining focus and energy levels during long periods of work to meet deadlines and manage multiple projects simultaneously.

Key Words: "Account-Based Marketing," "ABM strategies," "campaign execution," "digital marketing," "email marketing," "paid media," "content marketing," "marketing automation," "CRM tools," "Salesforce," "Market," "HubSpot," "lead nurturing," "customer journeys," "cross-functional collaboration," "B2B marketing," "SaaS," "enterprise solutions," "analytics," "digital advertising," "engagement," "ROI," "results-driven," "strategic thinking," "data-driven," "customer acquisition," "personalized campaigns," "targeted marketing," "budget management," "campaign optimization," "account engagement."

F&I Sentinel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law.