Lead Marketing Professional

Job Title: Lead Marketing Professional

Location: Grand Rapids, MI | Fort Wayne, IN | South Bend, IN | Remote (Preferred Proximity to MI, IN, or OH)

Industry: Manufacturing & Holdings

We are a diversified holdings company with multiple manufacturing businesses located across Michigan, Indiana, and Ohio. Our companies serve a variety of industries, and we are looking for a Lead Marketing Professional to take charge of our marketing strategy across multiple brands.

We are seeking an experienced and proactive Lead Marketing Professional to manage and execute marketing initiatives for our portfolio of manufacturing businesses. This role will be responsible for developing and maintaining company websites, running targeted digital marketing campaigns, and driving B2B engagement through strategic outreach. The role is remote-friendly, but proximity to one of our locations is preferred for periodic in-person visits.

• Oversee and maintain company websites, ensuring accurate and timely updates.
• Plan and execute digital marketing strategies, including Google Ads and LinkedIn campaigns.
• Develop and manage content for websites, social media, and other marketing channels.
• Collaborate with local teams at different facilities to gather updates and integrate them into marketing efforts.
• Travel to company locations once per quarter to gather insights, update marketing materials, and enhance website content.
• Monitor and analyze marketing performance metrics to optimize strategies.
• Report directly to the company president, providing strategic marketing recommendations.
• Develop and implement new B2B marketing initiatives to enhance brand visibility and engagement.

• Proficiency in WordPress – experience managing and updating multiple websites.
• Expertise in digital advertising – hands-on experience with Google Ads and LinkedIn campaigns.
• Strong B2B marketing background – ability to craft compelling messaging for industrial/manufacturing businesses.
• Self-starter mentality – capable of taking initiative, proposing new ideas, and executing marketing strategies independently.
• Excellent communication skills – ability to collaborate with different teams and effectively convey brand messaging.
• Experience in manufacturing or industrial sectors is a plus.
• Ability to travel quarterly to company locations in Michigan, Indiana, and Ohio.

• Opportunity to shape and lead the marketing strategy for a growing holdings company.
• Work with a diverse set of manufacturing businesses and industry leaders.
• Remote work flexibility with the benefit of periodic in-person collaboration.
• Direct access to leadership and the ability to drive real impact.

If you are a dynamic marketing professional with a passion for B2B marketing and digital strategy, we encourage you to apply!

• How to Apply: Submit your resume and a cover letter outlining your experience and how you can contribute to our team.