Social Media Manager

THE FAENA CULTURE

The FAENA Movement is one of culture, art and community. The FAENA Culture is steeped in the warmth and traditions of the south combining authentic and attentive hospitality with the world’s finest amenities. We act as a catalyst in making dreams a reality with the collaboration of ideas. Creating carefully curated spaces paired with excellence in service to delight the most sophisticated guests as they are indulged by the FAENA Culture.  

SUMMARY

The Social Media Manager for Faena District Miami Beach is responsible for developing and executing a dynamic social media strategy that aligns with the brand’s identity, marketing objectives, and guest engagement goals. This role oversees the daily management of multiple social media accounts, ensuring a consistent and compelling online presence across platforms. The Social Media Manager will create and curate high-quality content, engage with online communities, and leverage digital trends to enhance Faena’s brand storytelling. This position collaborates closely with internal teams and external partners to drive engagement, grow audiences, and optimize content performance through data-driven insights.

GENERAL DUTIES AND RESPONSIBILITIES 

Social Media Strategy & Execution

• Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with Faena District Miami Beach’s brand identity, marketing goals and increase brand awareness. 
• Daily Management: Oversee daily social media management, including content planning, publishing, and engagement across Instagram, Facebook, TikTok, LinkedIn, and emerging platforms.
• Accounts: Brand accounts include: Faena Miami Beach, Casa Faena, Los Fuegos, Pao, Faena Theater, El Secreto, Campo
• Brand Voice: Ensure all content is on-brand, visually compelling, and engaging to Faena’s target audiences.
• Content Calendar: Manage content calendar to maintain a consistent and strategic posting schedule and timely execution of campaigns across different platforms.
• Industry Trends and Competitor Analysis: Stay up-to-date with social media trends, emerging platforms, competitor activities and best practices to continually enhance Faena's social media presence.

• Media Library Management: Organize and maintain Marketing’s comprehensive media library, ensuring easy access to up-to-date photos and videos.

Content Creation & Curation

• Work closely with photographers, videographers, and the marketing team to create and curate high-quality, dynamic content that highlights Faena’s lifestyle, events, and experiences.
• Attend events to capture real-time content and generate buzz through live coverage (Instagram Stories, Reels, and TikTok).

• Leverage user-generated content (UGC), influencer collaborations, and partnerships to enhance brand storytelling.
• Utilize graphic design tools to create engaging visuals for social media platforms.
• Edit and retouch photos to align with Faena Miami Beach’s brand aesthetic and quality standards.

Community Management & Engagement:

• Monitor, respond to, and engage comments, messages, and inquiries across all social media channels promptly to foster an active and engaged online community.
• Identify and nurture relationships with brand advocates, influencers, and VIP guests.
• Identify and nurture relationships with brand advocates, influencers, and VIP guests.
• Implement strategies to grow and enhance audience engagement, follower growth, and brand loyalty.

Collaboration & Cross-Development Coordination 

• Work closely with the Marketing, Creative, PR, Events, Operations and Sales teams to ensure cohesive messaging and brand consistency across all digital channels.
• Coordinate with graphic designers, videographers, and external agencies when needed.
• Partner with the PR team to amplify media coverage and brand storytelling.

Analytics & Performance Tracking

• Track and analyze key performance metrics (engagement, reach, conversions, etc.) to optimize content and strategy. Prepare regular reports for senior management, highlighting key metrics, successes, and areas for improvement.
• Provide monthly reports with insights into trends, and recommendations for improvement. 
• Stay ahead of social media trends, platform updates, and best practices to keep Faena at the forefront of digital innovation.

QUALIFICATIONS & SKILLS

• Flexibility to attend events, capture content, and engage with audiences outside of standard office hours.
• Minimum 1-2 years of experience in social media management, preferably in luxury hospitality, lifestyle, or entertainment.
• Strong content creation skills, including photography, videography, and editing (Adobe Suite, Figma, CapCut, Canva, or similar).
• In-depth knowledge of social media platforms, trends, and analytics tools (Instagram Insights, Meta Business Suite, Later, Sprout Social, etc.).
• Experience with influencer marketing and brand partnerships.
• Excellent writing and storytelling skills with the ability to craft engaging captions and compelling narratives.
• Proficiency in community management and ability to maintain Faena’s voice while engaging with diverse audiences.
• Passion for luxury, design, culture, and hospitality, with an eye for aesthetics and detail.
• Ability to thrive in a fast-paced, high-energy environment while managing multiple projects.

PHYSICAL ABILITIES 

• Ability to lift up to 25 pounds
• Ability to move safely in uneven terrain or in confined spaces.
• Ability to see and respond to dangerous situations.
• Ability to remain in stationary position for 8 hours or more. 
• Satisfactorily communicate with guests, management and co-workers to their understanding