What are the responsibilities and job description for the Media Supervisor position at Fahlgren Mortine?
The ideal candidate will:
- Be passionate about media and have knowledge of media planning and buying disciplines and channels, both traditional and digital.
- Possess excellent analytical, multi-tasking, and decision-making abilities.
- Have a strong work ethic and enjoy working in a fast-paced environment.
The Media Supervisor is responsible for leading the day-to-day management of media campaigns on key accounts. This person leads the Media Planning team in the planning, buying, campaign execution/optimizations, and budget management for traditional and digital media programs.
ESSENTIAL DUTIES & RESPONSIBILITIES
CAMPAIGN PLANNING & MANAGEMENT
- Manage the planning and implementation of a wide variety of client campaigns.
- Develop cross-channel media strategies across traditional and digital channels to achieve client goals.
- Create media recommendations and supply substantiated backup information to justify recommendations.
- Leverage media planning and buying tools in the development of strategic media plans (eMarketer, MRI).
- Prepare and present media recommendations to clients.
- Oversee the day-to-day media campaign management of key accounts.
- Keep abreast of media trends, tools, and opportunities in the media landscape.
CAMPAIGN STEWARDSHIP & EXECUTION
- Manage client budgets and day-to-day media activities including digital campaign management and execution.
- Ensure 100% accuracy within plans, budgets, and reconciliations.
- Oversee media authorizations, flowcharts, buying guidelines, campaign workbooks, and budget tracking, as well as any activities tied to ensuring successful media campaigns.
- Monitor pacing and performance of digital campaigns.
- Utilize critical thinking to analyze performance data to develop clear, actionable and relevant media insights and optimizations.
- Ensure accurate billing and reporting of key accounts.
- Troubleshoot and coordinate with team to ensure trafficking and creative material deadlines are met.
COMMUNICATION
- Ensure a good working relationship with client engagement, creative and analytics teams to ensure strong campaign strategy, execution and performance.
- Be comfortable providing thoughtful input and feedback in internal meetings.
- Develop media points of view on media opportunities for internal teams and clients.
- Maintain a mature and professional acumen in personal and written communications.
- Develop and mentor junior media team members.
- Demonstrate ability to reliably support multiple clients while fostering/mentoring direct reports and contributing to the larger media team.
COLLABORATION
- Collaborate effectively with internal and external parties to ensure the buy-in and support of media campaigns.
- Develop strong relationships with internal teams, including client engagement, operations, finance, creative, and other functional teams as appropriate.
REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS
- 5 years of relevant professional experience with a focus on media and advertising.
- Working media planning/buying experience across traditional and digital media channels, primarily digital.
- Proven experience in developing results-based integrated media campaigns.
- Ability to...
- Think creatively and analytically
- Multi-task and prioritize assignments
- Possess strong organization skills and attention to detail
- Keep a positive attitude in a fast-paced work environment
- Proactively problem solve
- Manage others with the skills required for effective communication and delegation of tasks
- Comfort mining data for relevant analytical insights
- Quickly adapt to changing needs of client/department
- Experience with media research and third-party ad-serving platform
