What are the responsibilities and job description for the Associate Media Director position at Fahlgren?
The ideal Associate Media Director candidate is passionate about media and an expert in digital media planning and buying disciplines and channels. This candidate should possess excellent analytical, multi-tasking and decision-making abilities. They have a strong work ethic and thrive in a fast-paced environment. Lastly, they should be a thought leader across all traditional and digital channels including video, display, programmatic, digital attribution, paid social, SEM among others.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Work with Client Engagement, Strategy, Media team, and Client to develop strategic traditional and digital media plans and approaches.
- Understands the integrated relationship among advertising, branding, creative, digital, media planning and buying, public relations and research employees.
- Apply experience and knowledge of the media landscape to deliver solutions to the Agency, clients.
- Understand and utilize media research data in development of media strategies.
- Evaluate and recommend the latest media resources which better serve the Agency and its clients.
- Professionally represent the agency Media department to clients, members of the agency, and to the media.
- Stimulate and challenge Media Supervisors and Planners to keep producing innovative and effective solutions for our clients.
- Provide thought leadership and education to both clients and internal audiences.
- Maintain ongoing knowledge of innovations, theories, and practices pertaining to media functions and inform other interest or affected Agency personnel.
- Support Agency new business efforts with innovative media plans and tactics.
- Build strong, positive relationships with clients, internal teams, and media reps.
- Keep up with the latest trends / events in advertising and client-related industries.
- Develop in-depth knowledge of the client’s business.
- Think strategically about the business, client challenges.
- Effectively problem-solve, generate innovative solutions.
- Accountable for ensuring campaigns achieve established performance metrics.
- Provides key insights based on campaign data.
- Identifies anomalies, meaningful data events and trends for further analysis.
REQUIRED EXPERIENCE, SKILLS & CHARACTERISTICS
