What are the responsibilities and job description for the Marketing Manager position at Fair Grounds Race Course?
- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs
- Provide feedback into product development and service offers and participates in their development; collaborate to create, launch and track performance of product and service offerings in our markets
- Develop and deliver appropriate field sales enablement tools
- Develop, establish and maintain marketing strategies to meet organizational objectives.
- Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
- Well-defined and understood lines of authority and (d) are continually being developed for advancement.
- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to senior leadership
- Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership
- Conduct marketing surveys on current and new service concepts
Bachelor Degree in Marketing or 5-7 years of experience.
Knowledge of principles and processes for providing customer service. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Ability to read, analyze and interpret common documentation. Ability to respond to common inquiries or complaints from team members, regulatory agencies or members of the staff. Ability to write and present information to management in a reasonable manner. Ability to perform normal mathematical computations in regards to the implementation of current duties. Ability to define problems collects data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of instructions and deal with several variables
Office/Casino environment; Subject to outdoor temperature; Exposed to smoke, bright lights and noise at times. The work environment consists of very non-demanding surroundings with a low noise level. Will occasional work in extreme heat or cold conditions.
