CRM Marketing Manager

About FairPlay Sports Media

We’re a sports media network focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.

FairPlay Sports Media currently comprises seven brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido, CasinoSmash) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people. Our global media partners include Forbes, The Daily Mirror, 33rd Team, Gazzetta dello Sport, Tuttomercatoweb and more.

We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…

We are currently looking for a CRM Marketing Manager to join us based ideally in a hybrid role in Tennessee. With a combination of work from home and out of our offices in downtown Nashville. This full-time role will report into the Senior Territory Manager, North America and may possibly include shifts on weekends and evenings, aligning with the NFL schedule and sports seasonal calendar.

What you’ll do as a CRM Marketing Manager

In this role, you will be at the center of the day-to-day of building our audience and growing their brand and product loyalty. You will be working collaboratively across our subscription and content teams to drive database engagement and retention. You will be focused reducing churn, providing a more personalized and engaging audience experience and ensuring our audience communication is executed to the oddschecker standard.

Essential to this role will be bringing a fresh eye to our current copy and design, new ideas on how to better engage with our audience and passion for giving the sports bettor (and fan) the most comprehensive opportunity to enjoy their desired fan experience.

Key responsibilities:

• Execute the CRM function within oddschecker US for all owned and operated brands, on both web and app.
• Work closely with the Loyalty, Brand and Product function to ensure all activity matches with the business’ long-term strategies.
• Own the strategy for CRM and drive performance to meet the business’ strategic goals.
• Transform Oddschecker’s existing Email marketing to a fully segmented, data led, personalised, CRM experience. Channels include Email, Push Messaging, Onsite Notifications and additional future channel development.
• Help to deliver dynamic bespoke campaigns at a customer-level.
• Assess the existing processes/systems and make changes to ensure oddschecker can deliver the best possible CRM experience.
• Devise campaigns focusing on churn prevention, upsell, and reactivation for oddschecker subscription service.
• Shape the CRM experience to ensure strong contribution to oddschecker’s core KPIs.
• Devise and execute promotions plan to support the CRM activity, and/or can be used across multiple channels.
• Work with Product and Development teams to ensure marketing requirements are delivered in a timely fashion.
• Manage 3rd party agencies if/when applicable.
• Analysis and reporting on all activity.

Your Skillset:

• 5 years of experience in CRM marketing and/or supporting CRM marketing operations.
• Strong organization skills and ability to prioritize projects across different teams and business verticals.
• Have experience using a CRM platform and/or an ESP – (HubSpot, Salesforce, XtremePush, Mailchimp, etc).
• Experience personalising comms with Movable Ink (or similar).
• Strong writing skills and ability to write various types of content and copy for various email types, purposes and KPIs.
• Experience working with a subscription product/ on subscription-based marketing strongly desired.
• Desire to work in a start-up environment focused on disrupting the way things have traditionally been done.
• Strong analytical skills and ability to make quick data-based decisions.
• Initiative & proactivity: find solutions with time ahead.
• Basic understanding of the US sports betting industry.
• Be enthusiastic, self-motivated team player who is also ready to take ownership of their work.
• Unafraid to challenge the norm or to ask ‘why?’

What you’ll get back from us

Alongside of being challenged daily and a real interest in your development, you will also receive:

• Attractive Compensation Package: Competitive salary and performance-based bonuses
• Ample Time Off: Generous PTO and holidays to ensure a healthy work-life balance
• Comprehensive Health Coverage: Fully covered medical, dental, vision and life insurance plans starting from Day 1
• Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future
• Continuous Growth Support: Reimbursement for professional development opportunities

The salary range for this position is $70,000 - $85,000 USD plus participation in our bonus program. Actual compensation will be determined based on factors such as relevant experience, location, skills, and market conditions.

We are committed to making our recruitment process accessible. If you need any reasonable adjustments or accommodation, please let us know.