What are the responsibilities and job description for the Lifecycle Marketing Manager position at FairPlay Sports Media?

About FairPlay Sports Media

We’re a sports media network focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.

FairPlay Sports Media currently comprises seven brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido, CasinoSmash) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people.

Our global media partners include Forbes, The Daily Mirror, 33rd Team, Gazzetta dello Sport, Tuttomercatoweb and more.

We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…

We are currently looking for a Lifecycle Marketing Manager, oddschecker to join us based in Nashville, TN. With a combination of work from home and out of our offices in downtown Nashville. Remote work will be considered in certain situations and depends on the current state of candidate residence.

What You’ll Do as Lifecycle Marketing Manager, oddschecker

As part of our team, you’ll take the lead in the subscriber customer journey, pinpointing key touchpoints, and crafting data-driven communication strategies across email, in-app messaging, and on-site interactions. Your expertise will play a crucial role in boosting fan engagement, guiding users seamlessly through different stages of the lifecycle funnel and ensuring the on the oddschecker experience reflects the US and Canadian sports betting and fantasy landscape. By leveraging customer segmentation and contributing to the development of dynamic, automated workflows, you’ll deliver personalized, targeted experiences that meet fans where they are in their journey. Your efforts won’t just improve the numbers—they’ll help create a simple, yet value-packed experience that reinforces oddschecker as the go-to app for sports fans, bettors, and fantasy enthusiasts looking for trusted insights and excitement.

We are seeking someone who is ready to create a new experience in a rapidly growing industry with the opportunity to grow in the company both locally and across our global territories. This will be a highly collaborative role partnering closely with our product, operations and tech teams to create a playbook of success that can be replicated across all FairPlay Sports Media.

You will be responsible for :

Creating and iterating on the user experience and lifecycle for oddschecker .
Manage payment process across web and app platforms.
Collect, analyze and use quantitative and qualitative data to improve our product and marketing decisions and increase fan engagement.
Establish and manage a / b testing and learning plans to continuously optimize the customer experience.
Setting key benchmarks and regularly reporting on essential metrics such as retention, churn, and LTV.
Assessing upcoming product and feature launches to identify the best ways to position in a clear way for users and tie those launches back to the user lifecycle.

You will be accountable for :

Establishing clear brand messaging and strategy to drive user retention marketing strategies to increase user retention.

Implementing user data to fine-tune strategies, boost campaign performance, and elevate the overall user experience.

Apply user feedback and customer journey strategy to introduce bespoke revenue opportunities.

You will be supporting :

Collecting and communicating user feedback and pain points to determine the best opportunities to introduce product development for oddschecker on web and app.

Providing industry and competitor product advancements and marketing trends.

Creating feedback loops and lifecycle key learnings to create a playbook to support global expansion.

Your Skillset :

5 years’ experience customer retention, email, and / or growth marketing.

2 years’ experience working with a direct-to-consumer, subscription-based product(s).

Have a proven track record of achieving and exceeding targets to drive retention and growth.

Understand the various moments in user lifecycle marketing campaigns that activate new customers and increase customer lifetime value.

Hands on experience with CRM technology, preferred.

Strong project management skills with the ability to build strategy roadmaps tied to data and growth with a detailed approach.

Ability to thrive in a matrix organization, collaborating effectively across teams to achieve shared goals.

Knowledge and interest in sports betting and online gaming industry.

Experience establishing data-driven OKRs and success measurements that align with different business goals.

Exceptional communication skills, including written, editing, verbal and presentations.

A passion and desire to build something new in a start-up environment in a rapidly growing and changing industry.

What You’ll Get Back From Us

Alongside of being challenged daily and a real interest in your development, you will also receive :

Attractive Compensation Package : Competitive salary and performance-based bonuses

Ample Time Off : Generous PTO and holidays to ensure a healthy work-life balance

Comprehensive Health Coverage : Fully covered medical, dental, vision and life insurance plans starting from Day 1

Robust Retirement Savings : 401(k) plan with a substantial employer match to secure your future

Continuous Growth Support : Reimbursement for professional development opportunities

The salary range for this position is $70,000 - $85,000 USD plus participation in our bonus program. Actual compensation will be determined based on factors such as relevant experience, location, skills, and market conditions.

We are committed to making our recruitment process accessible. If you need any reasonable adjustments or accommodation, please let us know.

Salary : $70,000 - $85,000

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Lifecycle Marketing Manager

What are the responsibilities and job description for the Lifecycle Marketing Manager position at FairPlay Sports Media?

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