What are the responsibilities and job description for the Communications and Marketing Manager position at Fairwinds Technologies, LLC?
Salary Range : $125,000.00 To $150,000.00 Annually
Do you have the skills to fill this role Read the complete details below, and make your application today.
Communications and Marketing Manager
About us :
Fairwinds Technologies designs and integrates communications, networking, and information technology solutions to serve defense and civilian agencies around the world. We also develop cutting-edge products to deliver the latest in commercial technologies to government entities.
Overall responsibilities :
This position involves crafting and disseminating compelling messages to target audiences through various channels. Responsibilities include creating content for press releases, social media, and websites; building relationships with media outlets; managing public relations efforts; and overseeing brand messaging consistency. Strategic marketing skills are required to develop and execute long-term plans that align with overall business objectives. These skills include market analysis, identifying target audiences, positioning products or services, competitive analysis, brand management, pricing strategies, and marketing campaign planning.
The day-to-day :
- Observe and analyze the market to identify potential customers, competitors, and industry trends to inform the sales team.
- Collaborate with cross-functional teams, including Business Development, Operations, Contracts, Finance, and Engineering, to develop compelling and competitive marketing strategies.
- Monitor and assess the competitive landscape, tracking competitor activities.
- Work with management to generate and maintain a marketing strategy.
- Assist the business development team with planning customer contacts to optimize information gathering and opportunity influencing.
- Understand the target market, including its needs, preferences, and behaviors. Identify competitors and analyze market trends.
- Determine how new products will be positioned in the market relative to competitors. Highlight unique selling points and value propositions.
- Create a comprehensive marketing strategy, including product, price, place, and promotion. Decide on pricing strategies, distribution channels, and promotional tactics.
- Use various communication channels, such as advertising, public relations, social media, and content marketing to generate awareness and interest in the company’s efforts.
- Implement metrics to track the effectiveness of marketing efforts and adjust strategies as needed based on performance data and customer feedback.
- Continuously monitor market trends, customer preferences, and competitor actions to refine marketing strategies.
Position requirements :
Specific Tasks :
What is the annual plan?
Location :
This position is remote and may require travel occasionally to Fairwinds facilities or as needed for the duties of the job.
Position Type / Expected Hours of Work :
This is a full time, exempt position.
Work Authorization / Security Clearance :
Must be eligible to work in the US.
AAP / EEO Statement :
Fairwinds Technologies, LLC is an Equal Opportunity Employer – M / F / Veteran / Disability / Sexual Orientation / Gender Identity
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Salary : $125,000 - $150,000
