What are the responsibilities and job description for the FalconX is hiring: Marketing Manager in New York position at FalconX?
Head of Institutional & Growth Marketing
New York City, NY
Who are we?
FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and cutting-edge technology, FalconX addresses the industry's foremost challenges : Navigating the digital asset market can be complex and fragmented, with limited products and services that support trading strategies, structures, and liquidity found in conventional financial markets. As a comprehensive solution for all digital asset strategies from start to scale, FalconX operates as the connective tissue empowering clients with seamless navigation through the ever-evolving cryptocurrency landscape.
Role Overview :
We are seeking a driven and creative Head of Institutional & Growth Marketing to join our growing team. In this role, you will be responsible for supporting the execution of multi-channel marketing campaigns, planning and scaling events, developing lead generation strategies, and collaborating closely with our sales team.
Responsibilities :
- Assist in the planning, execution, and analysis of marketing campaigns across various channels (email, social media, paid advertising, etc.)
- Develop and implement lead generation strategies to attract and nurture prospective institutional clients such as Hedge Funds, Asset Managers, HNWI, and Family Offices
- Support the organization and promotion of virtual and in-person events, including webinars and conferences and tracking efficacy of engagements
- Work closely with the sales team to align marketing efforts with their needs and provide them with quality leads and sales enablement materials
- Conduct market research and competitive analysis to identify opportunities and trends
- Create engaging content (articles, infographics, videos, etc.) to support marketing initiatives
- Monitor and report on campaign performance, providing insights and recommendations for optimization
Qualifications :
Compensation :
This is a full-time position with an expected annual compensation of $140,000 - $185,500. The actual compensation for a successful candidate may vary based on factors such as skill set, relevant experience, qualifications, and other relevant factors. This position also offers other forms of compensation and benefits consisting of overtime compensation ( when applicable ), relocation assistance ( if applicable ), performance-linked bonus, paid time off (including sick time) benefits, paid Company holidays, participation in the Company’s equity and 401k retirement plan, and competitive employee health, dental, and vision benefits each subject to the terms and conditions of the governing plan documents and Company policies.
Location & Travel :
FalconX is a hybrid-first organization with 7 global offices. This role is expected to sit in our New York City office three days a week. Due to the nature of this role's work, we do expect there to be domestic and potentially international travel as well.
Inclusivity Statement :
FalconX is committed to building a diverse, inclusive, equitable, and safe workspace for all people. Our roles are intended for people from all walks of life. We encourage all those interested in applying to our organization to submit an application regardless if you are missing some of the listed background requirements, skills, or experiences!
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Salary : $140,000 - $185,500
