What are the responsibilities and job description for the Co-Director/Assistant Director of Admission and Enrollment Management position at Falmouth Academy?
Falmouth Academy, a reputable 7-12 coed independent school located on Cape Cod, seeks a Co-Director/Assistant Director of Admission and Enrollment Management who works closely with the current Director of Admission and Enrollment Management to lead the growth of our Middle and Upper School (Grades 7-12) and the school’s new 5-day boarding program. The position contributes to the planning and implementing brand awareness, marketing initiatives, and fostering relationships with prospective students and their families.
Essential Duties And Responsibilities
Essential Duties And Responsibilities
- Lead or assist in developing and executing a strategic vision for recruitment, marketing, enrollment, financial aid, and retention of mission-appropriate students.
- Collaborate with the Admissions Office team to develop and implement effective in-person and virtual events, including school fairs, open houses, information sessions (on and off campus), and student visit days for prospective applicants/families and newly enrolled students.
- Collaborate with the Admissions Team to plan, develop, and implement marketing strategies.
- Interview prospective students and families.
- Collect and analyze data throughout the recruiting cycle to build and maintain a strong applicant pipeline.
- Develop relationships with internal and external partners and feeder schools to support brand awareness and enrollment efforts.
- Promote enrollment opportunities to professional organizations and educational consultants.
- Participate in occasional evening and weekend activities, including events, meetings, professional development, or other school activities.
- Ensure Falmouth Academy’s unique strengths are effectively communicated in oral, digital, and print mediums.
- Travel domestically to support the marketing and recruiting goals of the school.
- Proven experience in enrollment and/or related roles within independent schools or post-secondary institutions is preferred.
- Strong data analysis skills with the ability to recognize and strategically address market trends affecting student recruitment.
- Demonstrated ability to take individual initiative while working collaboratively within a team and across school divisions.
- Technologically proficient with a focus on the Blackbaud system, Google Suite, and Microsoft Office.
- Willing to participate in occasional evening and weekend activities to promote the school.
- Bachelor’s degree required.
- Proven track record as a highly collaborative individual in a team-based environment with strong interpersonal, verbal, written, and presentation skills in person and online.
- High energy and the interest and ability to travel independently and strategically on behalf of the school.
- Minimum of 3–5 years of experience in an educational setting in admissions, marketing, or related fields.
- Deep understanding of and commitment to the mission of independent schools.
- Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
- Ability to analyze data and use it to inform strategic decision-making.
- Demonstrated experience working with diverse populations and a commitment to fostering an inclusive school community.
- Comfortable engaging with prospective families, students, and educators from various backgrounds.
- Ability to represent the school with professionalism, warmth, and enthusiasm on and off campus.
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