Home Health Care Agency Marketer

Job Summary:

We are seeking a dynamic and and experienced Home Help Agency Marketer to join our team. The ideal candidate will be responsible for developing and implementing traditional marketing strategies that enhance brand awareness, drive customer engagement, increase referrals, and expand the agency’s network. The candidate must have a solid background in home health care marketing, including prior experience working with hospitals, nursing homes, home health aides, and other healthcare providers. This role requires a blend of analytical skills and creative thinking to effectively promote our services.

If you are results-driven, with a strong understanding of various marketing tactics and health care marketing, we would love to have you on our team.

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our home help services within the State of Michigan.
• Build and nurture relationships with healthcare professionals, including hospitals, nursing homes, physicians, home health aides, and other referral sources to generate new business.
• Represent the agency at local events, healthcare conferences, and networking meetings to increase visibility and expand referral opportunities.
• Monitor industry trends and competitor activity, adjusting marketing strategies accordingly to maintain a competitive edge.
• Collaborate with the internal team to ensure that all marketing materials align with the agency’s brand, mission, and values.

Experience and Qualifications:

• Prior Experience: 3-5 years of experience in marketing, with a focus on home health care, hospitals, nursing homes, and other healthcare organizations. Experience must include traditional marketing efforts.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively interact with healthcare professionals.
• Organizational Skills: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Creative Thinking: Ability to think creatively to develop innovative marketing strategies that resonate with potential clients and referral sources.
• Self-Motivated: Independent, results-driven, and proactive, with a strong desire to contribute to the agency's growth and success.
• Education: Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field is preferred but not required.

Preferred Qualifications:

• Familiarity with healthcare marketing regulations and industry standards.
• Previous experience with maintaining customer relationships across various healthcare organizations, hospitals, nursing homes, home health aides, and other healthcare providers within Michigan State.
• Knowledge of local healthcare market trends and competitor activity.

This role provides an exciting opportunity to be part of a growing home help health care agency, with the ability to make an immediate impact through traditional marketing efforts. If you have the skills, experience, and passion to drive success in a fast-paced healthcare environment, we encourage you to apply!

Job Type: Full-time

Pay: $60,000.00 - $200,000.00 per year

Work Location: Hybrid remote in Detroit, MI 48243

Salary : $60,000 - $200,000