Marketing & Business Development Manager - Home Care

Family First Healthcare Services -

Job Description

Family First Healthcare Services LLC in New Tampa, FL currently seeks an experienced Full-Time Marketing & Business Development Manager in the Home Care industry. This person will be responsible for maintaining sales and marketing of assigned markets to build revenue, ensure profitability and maintain the quality provider image of the Agency.

Establish new accounts and maintaining existing accounts within assigned territory.   Planning, establishing, and maintaining open lines of communication with the area physician practices, hospitals, assisted living facilities, nursing homes, case managers, amongst others.

Meet weekly with the Agency’s leadership team to discuss business development strategies, plans, goals, execution, pipeline, results, amongst others.

Utilize company’s target focused sales programs to meet the needs of the Agency.   Implement and conduct the orientation program of new sales employees.

Monitor competition by gathering current market place data. Conduct an annual market territory analysis of top ten competitors and play a lead role in annual business development strategic planning.

Knowledge of sales techniques and physician, hospital, skilled nursing facility, case management and discharge planning needs.

Develop and implement social media campaigns by utilizing Facebook, Instagram, and other appropriate social media platforms that position the Agency as the Home Care provider of choice in the communities that we serve.

Utilize Search Engine Optimization fully and efficiently to amplify and augment the Agency’s presence, positioning the Agency as the premier provider of home care in the regions in which we serve.

Identify target markets and develop marketing materials, such as brochures, flyers, and website content, to effectively communicate the benefits of our home care services. Monitor and analyze marketing metrics, such as website traffic, social media engagement, and conversion rates, to assess the effectiveness of marketing campaigns and make necessary adjustments to improve performance.

Develop long-lasting relationships with new referral sources (physicians, hospitals, independent / assisted living, long-term care, etc.). Develop and implement marketing strategies to promote home care services to potential clients and referral sources.

Collaborate with the management team to develop pricing strategies and promotional offers to attract new clients and retain existing clients.

Participate in community events, such as health fairs and senior expos, to promote the Agency's home care services and build relationships with potential clients and referral sources.

Provide training and support to the home care staff to ensure that they are able to effectively communicate the benefits of the Agency’s services to potential clients and referral sources. Stay up-to-date with industry trends and best practices in home care marketing to continually improve marketing strategies and tactics.

Track referral source development, obtain, and close leads. Generate weekly results reports for leadership team’s review.

Requirements :

Bachelor's degree with a major in either Marketing, Sales, Business Administration, Liberal Arts, or similar field. A Licensed Registered Nurse with Business Development, Marketing or similar experience preferred.

Minimum two (2) years of relevant health care industry experience in sales, marketing, or business development preferably in a home health care company.

• Familiarity with health care reimbursement; ideally possessing an existing book of business
• Strong understanding of healthcare marketing strategies and tactics.
• Valid driver's license with clean driving history (required)
• Reliable transportation (required)

Qualifications and Skills

Knowledge of sales techniques and physician, hospital, skilled nursing facility, case management and discharge planning needs.

Excellent communication and interpersonal skills, with the ability to work effectively with clients, referral sources, and the home care staff

Strong organizational and time management skills, with the ability to prioritize tasks and manage multiple responsibilities

Proficiency in marketing technology, such as email marketing platforms, social media management tools, and website analytics

Ability to work independently and as part of a team, with a strong sense of responsibility and accountability

Commitment to providing high-quality home care services to clients and their families.

This position requires an individual who is highly / self-motivated, results driven, and excels at creating new and long-lasting relationships with potential clients and the appropriate referral sources.

The ideal candidate will already have established healthcare contacts in the Tampa / Manatee / Polk areas and / or have a well thought-out plan in place to establish new healthcare contacts. This position requires travel throughout several counties.

Proficiency in marketing technology, such as email marketing platforms, social media management tools, and website analytics Ability to work independently and as part of a team, with a strong sense of responsibility and accountability Commitment to providing high-quality home care services to clients and their families. Knowledge of Home Care / Medicaid eligibility