What are the responsibilities and job description for the Community Marketing Specialist position at Family Health Services?
Family Health Services is a Federally Qualified Health Center (FQHC) that provides quality, affordable primary care, dental, and behavioral health services. Our “high touch, high tech” clinics offer unique patient focused care to anyone in the community, regardless of their ability to pay. We are rapidly growing in Sandusky, Ohio at our two locations as well as in Norwalk, Ohio and surrounding areas. We also offer behavioral health and primary care at several local schools in hopes of eliminating barriers to those needing services.
We are looking for a Community Marketing Specialist to ensure Family Health Services takes full advantage, through community marketing opportunities, within the communities we serve to create greater access to care for those with limited resources. To achieve the mission, it will be necessary to expand awareness of our service lines through outreach events, marketing, social media management, and to work collaboratively with FHS providers to achieve the target marketing necessary for each service line.
Essential Functions:
- Developed an in-depth knowledge of company service lines and fully understand the patient centered medical home model.
- Look for community events that align with the mission of FHS and work with the Director of Public Relations to plan, market, implement, and then showcase each event.
- Track the effectiveness of each event through monthly reporting with our eCw specialist. Design the graph needed to compile the data into an aesthetically pleasing and easy to follow chart for the Director of Public Relations to report to our Board of Directors.
- Ensure that marketing includes both design and implementation of print work, as well as daily social media posts, timely campaigns, updated website management, and Google updates.
- Assessing current marketing efforts to ensure these efforts target both our primary and secondary service areas.
- Researching emerging trends in residences and neighborhoods that have a need for our service lines.
- Presenting business or marketing opportunities to the Director of Public Relations to include a cost benefit analysis.
Marketing:
- Increase the number of unique patients in each of the service lines through marketing outlets.
- Improve community awareness through marketing and networking with area contacts within outreach event settings.
- Seak out, plan and implement outreach events being fiscally responsible and in collaboration with the Director of Public Relations.
- Design and utilize print work that coordinates with each event.
- Make daily posts on our social media outlets that align with area events, community partnerships, holidays, and special campaigns with each service lines.
- Manage our company’s website and make necessary changes including taking and uploading headshots of new employees, upcoming events, and necessary changes as they are needed.
- Develop QR codes to direct our patients to our website or forms.
- Design and order marketing supplies that are printed through a third party.
- Update, order, and track company business cards and other marketing through third parties.
- Develop and maintain a marketing budget.
- Monitor and manage the organization’s Google account.
- Work with all service lines to ensure that their marketing needs, including but not limited to flyers, business cards, and signage are met.
- Keep track of patients reached through outreach events monthly and work with our eCw specialist to obtain the data and compile it into an eye-catching and easy to understand report to be presented by the Director of Public Relations to our Board of Directors.
- Keep designed marketing materials organized into sharable folders within design software such as Canva.
- Ensure that all signage, including hours of operation, are consistent at each location (as well as the website, social media platforms, and Google) and are displayed in an organized and professional fashion for the public.
Community Relations:
- Fosters, cultivates, and maintains positive relationships within community events.
- Promotes relationship building through marketing campaigns.
- In collaboration with the management team, develops health fairs and other community events on a regular basis (quarterly) to foster positive community relations and to provide service to the geriatric, Medicaid or veteran communities.
- Evaluates and maintains the company’s website, social media platforms, and Google regularly to reflect company initiatives in order to inform the community.
Required Education and Experience
- Bachelor's degree in Business Administration, Marketing, Finance, or related field.
- Proven business development, partnering or marketing experience.
- Proficient in all Microsoft Office applications.
- Proficient in marketing design software, specifically Canva
- Proficient in website design and management
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional leadership and management skills.
- Effective communication and negotiation skills.
- Strong business acumen.
- Detail-oriented and persuasive.
FHS is committed to equal employment
