What are the responsibilities and job description for the Sr. Brand Marketing Manager position at Fanatics, Inc.?
Job Description
Fanatics Collectibles is seeking a Senior Brand (Product) Marketing Manager to join our dynamic Marketing team, based in Los Angeles (or San Diego), CA. We're looking for a product marketing expert who can drive key marketing initiatives and projects, with a focus on the entertainment and comic collectibles space.
The ideal candidate will combine a strategic marketing mindset with a genuine passion for entertainment and collectibles. You'll be a creative thinker who can translate fan enthusiasm into compelling marketing narratives, while also possessing the analytical skills to measure and optimize campaign performance. Your experience in product marketing within the entertainment industry will allow you to hit the ground running, bringing fresh ideas and best practices to our team.
What You Will Be Doing
- Build and execute comprehensive marketing strategies that boost awareness and drive purchases across our product lines, while also establishing and refining key marketing processes.
- Support the Brand Marketing team to help build out and optimizing marketing operations, including creating workflow processes, approval protocols, and project management.
- Be the voice of current and future collectors, leveraging insights, demographics, and psychographics to develop and influence impactful marketing programs. Use this knowledge to help set long-term strategic direction.
- Collaborate with Product teams to design custom Hobby / Retail programming that resonates with our target audience, ensuring alignment with overall company goals and market trends.
- Lead and coordinate efforts with Marketing & Media teams to maximize campaign outcomes and ROI, implementing systems for better tracking of activities and budget allocation.
- Develop and manage marketing initiatives that align with brand guidelines and company standards, including creating standardized templates and organizing documents for improved team collaboration and uniformity.
- Analyze campaign performance and present findings to senior leadership, driving data-informed decision-making. Implement dashboards and reporting to enhance performance tracking.
- Mentor and lead team members, fostering a culture of innovation, calculated risk-taking, and integrity. Facilitate cross-functional communication and organize regular team meetings to boost collaboration.
- Create PowerPoint presentation templates and guidelines to ensure consistency in all marketing communications.
- Conduct regular market research and competitor analysis to identify new opportunities and inform strategic decision-making.
- Help create a centralized approach for managing marketing assets - such as file naming conventions and digital asset management.
- Continuously looking for ways to improve efficiency, effectiveness, and strategic impact of the team's efforts.
What You Bring to the Table
The salary range for this position is $140,000-$170,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.
Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.
Salary : $140,000 - $170,000
