Marketing Lead, Art Direction

Job Description

The Marketing Lead, Art Direction will play a critical role in owning the creative vision for Fanatics Betting & Gaming (FBG). This leader will develop and execute creative strategies that resonate with sports fans and casino players, enhancing brand visibility and desirability. Additionally, this role will be responsible for working closely with a talented team of designers. This role requires an individual who thrives in a fast-paced, entrepreneurial environment. Reporting to the VP Creative, the Lead will act as a vital member of the FBG Marketing team.

Responsibilities

• Lead the creative vision and execution for various sportsbook and casino projects, ensuring creative consistency and innovation
• Own the visual direction of the FBG brand to ensure consistency across fan touchpoints
• Collaborate with other FBG teams including Product, Ops and Commercial to gain insightful feedback and work to develop the art direction and overall brand vision
• Work closely with a team of talented designers in the creation, design and execution of graphics for FBG online sportsbook, casino and retail locations
• Run multiple creative work streams and competing priorities in an efficient and organized manner
• Own the FBG design relationship with external agencies and contractors as needed
  
  

Experience And Skills

• Bachelor's degree in Marketing, Communications or a related field
• 7 years of experience in design, art direction or a related creative field
• Preferred experience within the sports industry and knowledge of the space, for example proficiency with sports leagues, players and current events.
• Preferred experience within the sports industry and knowledge of the space including proficiency with sports leagues, players and current events.
• You are best in class at running multiple work streams and multiple deliverables
• You are a subject matter expert with regards to design, advertising and marketing communications
• You are a conceptual campaign expert, with your finger on the pulse of media & culture
• You have experience leading the vision process and and providing creative guidance for an organization
• You have a passion for sports and a strong understanding of fan behavior and team winning culture
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings
  
  

The expected salary range for this role is based on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.

• Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $107,500 to $160,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $700 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com/
  
  

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.