What are the responsibilities and job description for the Retail Marketing Associate position at Fanatics?
Job Description
JOB SUMMARY :
As an Associate Retail Marketing Specialist at Fanatics this role supports the development and oversight of exclusive collegiate partner marketing plans including budget management and tracking consumer products for a specific brand or league across Fanatics Brands. Partners with internal and external partners and departments to accomplish tasks and projects. This role also supports plans for retail partners inclusive of key launches, ongoing support, development and distribution of marketing materials.
GENERAL DUTIES & RESPONSIBILITIES :
- Assisting with the development of custom strategies and support plans for retail partners including key product launches, ongoing brand support, development, and distribution of marketing materials
- Support the annual "Declaration Days" marketing campaign
- Communicate professionally and effectively all marketing strategies and updates to university and retail partners
- Assisting in the development and support of on-site or virtual promotional activations for university and retail partners
- Supporting hot market opportunities including seasonal and rapid response activations
- Preparing presentations, deck building and materials development
- Partnering with sales team to identify new marketing opportunities
- Collaborating with internal and external departments to accomplish tasks and projects
- Oversee third-party retail merchandising programs
- Possible travel which includes marketing team activations, meetings and tradeshows
EDUCATIONAL REQUIREMENTS :
Bachelor's degree in business, marketing or the equivalent combination of education, training, or work experience.
1-3 years of experience in retail a plus.
GENERAL KNOWLEDGE, SKILLS & ABILITIES :
