Database Manager

Summary: Builds and maintains customer database and develops and executes direct marketing campaigns.

Essential Job Functions:

· The Database Manager is responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.

· The Databases Manager executes all aspects of data related activities and administers the production of direct mail and player lists.

· Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.

· Evaluates effectiveness of database marketing efforts and makes recommendations.

· Assists in the development and execution of effective prospect and retention marketing programs for the property.

· Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.

· Accurately tracks redemptions of all database marketing programs.

· Produces timely analysis reports to determine profitability of Database Marketing programs.

· Adheres to all regulatory, company and department policies and procedures.

· Responsible for assisting in developing in accordance with established policies, procedures and controls.

· Assist in the research, analysis and development of new systems for revenue growth throughout the casino environment.

· Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.

· Researches competitor’s usage of technology, as well as new technologies that may be of interest to the casino.

· Develop queries and procedures to extract and communicate required information.

· Utilize MS Access, MS Excel, Cognos, Oracle or another SQL client to add functionality to developed systems.

· Use existing databases to create reports and answer key questions about guest activity such as inquiries regarding demographics, profitability, program redemption, etc.

· Assists in the creation of Return on Investment spreadsheets.

· Assist and participate in marketing functions as required.

· Assists in developing databases marketing plans and budgets.

· Ability to work with minimal supervision, be detail and result-oriented, maintain a high level of accuracy and integrity, and have excellent time management skills.

· Maintains confidentiality of customer information.

· Ability to read, analyze and interpret financial reports and marketing analysis reports.

· Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business.

· Develop, provide and utilize data driven decisions and efficient data extraction.

· Provide solid project management skills to manage multi-faceted, complex direct-marketing programs with both internal and external vendor/agencies.

· Performs other related duties as assigned.

· Works closely with Slot Departments/Hosts, Cage/Players Club, IT, Accounting and direct mail vendors.

· Analyzes customer and group trends and provides monthly reports.

· Coordinates the data production of all direct mail pieces and ensures that vendor/support is equipped with all of the data related information necessary.

· Provides training as assigned for employees. Provides systems training related to promotions, special events and on-going promotions.

· Fields patron complaints when they become issues or inquiries.

Qualifications:

· Bachelor’s degree in Marketing or Information Technology and/or appropriate database

marketing/casino experience.

· Thorough knowledge and understanding of player tracking and analysis system.

· Experience with quantitative analysis and/or statistics, including one year experience in

programming languages (C , Visual Basic, Java and SQL) helpful along with experience using relational databases (Access, SQL Server), Showcase and general financial analysis.

· Excellent organizational skills; experience with Microsoft Office programs; superior oral,

written and interpersonal communication skills; ability to function both independently and in a team-oriented unit. Excellent project management and communication skills required. Must have intermediate MS Excel, Access, Word and PowerPoint skills.

· Must have well rounded marketing and customer relations skills.

· Ability to develop and implement, as well as provide training for new programs initiatives.

· Proficient in computers, including database applications, e-mails and Internet.

· Knowledge of applicable law, regulations, rules, procedures and administration if preferred.

· Excellent interpersonal skills and the ability to quickly evaluate alternatives and decide on a plan of action.

· Ability to make presentations both written and oral.

· Must be able to meet with various outside agencies and vendors on a professional level.

· Ability to communicate with Team members and guests.

· Ability to be a TEAM player.

· Ability to successfully fulfill the pre-employment process.

· Ability to work flexible shifts and days of the week including holidays.

· Ability to obtain and maintain all necessary licensing.

Physical and Mental Demands:

· Regularly required to see, talk and hear; use hands to finger, handle, or feel and reach with hands and arms; stand and walk.

· Must occasionally lift and lift up to 25 pounds.

· Frequently required to stoop, crouch or kneel.

· Ability to interact with others while maintaining a courteous and positive demeanor.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• Day shift
• Evening shift
• Night shift

Work Location: In person

Salary : $65,000