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Route Sales Representative

Farmer Brothers
Denver, CO Other
POSTED ON 2/27/2025
AVAILABLE BEFORE 4/27/2025

Job Details

Level:    Experienced
Job Location:    Denver, CO
Position Type:    Full Time
Education Level:    High School or GED
Salary Range:    Undisclosed
Travel Percentage:    Local Driving Required
Job Shift:    Day
Job Category:    Sales & Marketing

Description

The Route Sales Representative (RSR) is responsible for providing optimal levels of service to our customers by ensuring they are stocked with product and serviced as scheduled.  This role sells and delivers coffee, tea, and related products to our customers with a responsibility for growing assigned route sales thru penetration of existing customer accounts, selling incremental categories and products, and retaining existing customers.    

 

Typical Work Schedule:  Monday - Friday, 7:00 am - 4:30 pm, Overtime When Needed

Driving Requirements:  Valid Drivers License required with clean driving record. Must be able to complete a successful DOT physical and drug test.

 

Responsibilities 

  • Achieves the assigned revenue plan for the route, through a combination of increasing products and categories sold to existing customers, executing pricing actions, and retaining current customers.   
  • Ensures customers receive delivery and service as required.  
  • Participates in all regional and company promotions. 
  • Responsible for increasing Revenue per Stop through identifying and closing distribution voids on core products, executing seasonal and LTO promotions, executing pricing actions, and ensuring the beverage station is set to standard. 
  • Delivers, replenishes, and rotates beverage station products on each call.   
  • Ensures equipment is clean and in working order, executing a minimum of one CQC (Cup Quality Check) per day.  
  • Executes the “The Farmer Brothers Way to Sell”, including recapping for the customer all services provided and presenting business building initiatives.   
  • Responsible for resolving and/or escalating customer issues quickly and ensuring customer satisfaction.    
  • Manages invoices, inventory, and collections daily.  
  • Accountable for retaining existing customers on the route through excellent service and building customer relationships. 

COMPENSATION

From: $50,600 annual base salary (80% of comp) sales incentive (20% of comp) with target of 25% of base salary = Total Cash Earnings Potential of $63,250 

Up to: $63,250 annual base salary (80% of comp) sales incentive (20% of comp) with target of 25% of base salary = Total Cash Earnings Potential of $79,062.50

 

BENEFITS

  • Paid time off
  • Paid holidays
  • Health insurance
  • Pre-tax savings accounts (HSA/FSA)
  • Dental insurance
  • Vision insurance
  • Supplemental insurance
  • Disability insurance
  • Life insurance
  • 401k
  • Pet insurance
  • Travel accident insurance
  • Identify theft program
  • Employee assistance program
  • Employee referral program
  • Discount programs

Qualifications


Education & Experience

  • High School Diploma or equivalent required.
  • 2 years of route delivery experience in a related customer service business-to- business field preferred.
  • Previous foodservice industry experience preferred. 
  • Must be able to complete a successful DOT physical, drug test, and possess a valid driver’s license with clean driving record. 

 

Personal & Professional Skillsets

  • Mechanical aptitude with company hardware and software products.
  • Ability to lift and carry products weighing up to 50 lbs.
  • Proficient in assessing customer needs.
  • Fully supports and stands behind business goals.  
  • Readily identifies issues, problems or opportunities.  
  • Uses active listening and communicates effectively with customers or management. 
  • Identifies new opportunities and proactively works to grow the business.  
  • Builds rapport and cooperative relationships with customers and team members.
  • Uses sound business judgement and decision making.
  • Strong communication and solid active listening skills.
  • Able to work independent and is proactive.

Salary : $50,600 - $63,250

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