Sr. Creative Marketing Manager Job at Farmers Group Inc. in Caledonia

We are… more than just your favorite commercials. At Farmers, we strive to deliver peace of mind to our customers by providing protection and comprehensive advice and delivering in the moments of truth. That means having people who can help us meet changing customer and business needs. Farmers high-performance culture is focused on results and the people who achieve them. We hold ourselves and others accountable for sustainably growing the business and each other. We seek solutions, own our actions, and grow through discomfort. We see setbacks as opportunities while continuously asking ourselves how we impact our customers.

Farmers is an award-winning, equal opportunity employer, committed to the strength of a diverse workforce. We are dedicated to supporting the well-being of our people through our extensive suite of benefits, as well as the well-being of the communities we serve through employee volunteer programs and nonprofit partnerships. Helping others in their time of need isn’t just our business – it’s our culture!

Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.

Job Summary

This position oversees the development and production of marketing materials, leveraging a breadth of expertise in marketing and brand strategy. The role manages the activities of creative internal resources and external agencies to ensure marketing assets consistently reflect brand identity, meet business objectives, align with strategic goals, and adhere to regulatory standards. This role ensures deliverables are completed on time and on budget. The position establishes a test and learn methodology for marketing assets across different channels to optimize marketing effectiveness. Supervises the daily activities of direct reports, sets priorities, and evaluates team performance. Leadership experience preferred.

Essential Job Functions

• Oversees the creation and production of brand and performance marketing assets for various channels by coordinating the work of internal and external business partners and creative resources.
• Communicates marketing strategies and project requirements to creative teams.
• Reviews, provides feedback on, and approves work products and deliverables.
• Uses specialized knowledge and breadth of expertise in marketing principles, brand strategy, communications, and creative development to ensure that marketing assets produced align with business objectives, describe products accurately, and reflect brand identity while resonating with target audiences and consumers.
• Oversees the execution of marketing initiatives, ensuring alignment with brand standards, regulatory requirements, and budget constraints.
• Manages the external advertising agency that concepts and produces all advertising on the company's behalf.
• Leads cross-functional teams in the development of integrated marketing campaigns across multiple channels including TV, radio, print, digital, and social media.
• Leads regular meetings to align on strategic direction, provide updates, assign tasks, prioritize work, and ensure quality control of creative content.
• Keeps projects on schedule by providing timely feedback, ensuring production stays within budget, and providing updates to all stakeholders and leadership.
• Applies advanced project management skills to fully own the strategic direction and execution of marketing content across channels.
• Conducts in-depth market analysis and consumer research to inform the development and execution of marketing strategies.
• Leverages advanced analytics and data-driven insights to assess marketing strategy performance.
• Oversees creative evaluation through copy testing before and after launch to optimize the effectiveness of marketing assets.
• Manages and develops advertising and social media team members.
• Oversees advertising and social media policies, programs, and practices to ensure the creation and maintenance of an accepted public image in all markets of the operating territory.
• Researches, analyzes, and synthesizes information and requirements from various business units to develop and execute comprehensive and high-impact marketing strategies that drive brand awareness, favorability, and customer acquisition.
• Liaises with relevant stakeholders across business units to obtain buy-in and approval for marketing strategies and final production of assets.
• Establishes and maintains a test and learn methodology for marketing assets across various channels.
• Develops a structured experiment framework, implements testing procedures, and analyzes data to derive actionable insights. Iteratively refines marketing strategies based on results.
• Performs other duties as assigned.

Physical Actions

This role, whether performed virtually or in an office setting, will include normal and customary distractions, noise, and interruptions. Sits or stands for extended periods of time, up to a full work shift. Occasionally reaches overhead and below the knees, including bending, twisting, pulling, and stooping. Occasionally moves, lifts, carries, and places objects and supplies weighing 0-10 pounds without assistance. Listens to, interprets, and differentiates auditory information (example others speaking) at normal speaking levels with or without correction. Visually verifies and reads information. Visually locates material, resources, and other objects. Ability to continuously operate a computer for extended periods of time, up to a full work shift. Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate keyboard and other office equipment up to a full work shift.

Education Requirements

High School Diploma or equivalent required. Bachelor’s degree preferred in marketing or related field.

Experience Requirements

5-7 years of experience required in marketing or related field. Experience with brand and performance marketing preferred. Experience developing marketing assets for digital and social media preferred. Advertising agency experience preferred.

Anticipated application deadline : At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance.

Farmers is an Equal Opportunity Employer and does not discriminate in any employer / employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws.

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