What are the responsibilities and job description for the Digitial Marketing position at Farmshaala?
Digital Marketing
Digital Marketers Have Many Roles And Responsibilities, Including
Digital Marketers Have Many Roles And Responsibilities, Including
- Research
- Understanding the target audience and their needs. This can include creating buyer personas to gain insights into their preferences and pain points.
- Content creation
- Planning, creating, and managing content for the company's website and social media pages.
- Campaigns
- Planning and executing marketing campaigns, including ad campaigns, lead-generation activities, and promotional offers.
- Website optimization
- Optimizing the website's structure and content to improve search engine ranking and increase online traffic.
- Email marketing
- Preparing and sending emails and newsletters to customers, and nurturing leads through email.
- Social media marketing
- Following best practices for social media marketing on different platforms, and regularly auditing performance.
- Performance tracking
- Tracking key performance indicators (KPIs) like social media shares, impressions, and email click-through rates.
- User experience
- Ensuring that every touchpoint, from the website to social media to email, is user-centric.
- Collaboration
- Working with designers and developers to coordinate the design and functionality of the website.
- Analysis
- Analyzing the results of digital marketing campaigns to identify what worked and what didn't.
- PPC specialist: Designing and building pay-per-click (PPC) campaigns for clients
- Email marketing specialist: Focusing on email marketing to drive sales, promote brand awareness, and increase customer loyalty
- SEO specialist: Understanding how to write content that concisely shares information while leading viewers to a sale
