Marketing Coordinator

The Marketing Coordinator will oversee the entire product line lifecycle, from strategic planning to tactical activities, focusing on assigned key accounts or distribution channels.

Duties & Responsibilities:

•    Coordinate the product marketing process from concept to launch.

•    Initiate market research through store checks, market trend report analysis, Google research, and competitive analysis to understand market trends and identify opportunities.

•    Collaborate with the Marketing Director and Product Development Manager to create the product brief process and manage the timeline from concept to launch.

•    Participate in developing pricing strategies for new and existing products.

•    Maintain ownership of the cost of goods creation and approval process.

•    Periodically present competitive analysis (including pricing, promotions, and new products) to the Marketing Director.

•    Source packaging, gifts with purchase (GWP), and other marketing collateral, collaborating with purchasing, production, and any relevant departments on the project.

•    Work with creative, web, and social media teams to define and implement marketing campaigns.

•    Support brand awareness through marketing and advertising efforts, including in-store signage, magazine advertisements, event brochures, banners, and other branding materials.

•    Contribute to the strategic planning of the annual or long-term product marketing plan to advance company objectives.

•    Maintain and update the customer database.

•    Prepare requests for prototypes and mock-up samples, managing communication with the Purchasing and Creative teams.

•    Manage all communication related to product approvals and samples.

•    Maintain pricing and prepare sales materials, including fact sheets, sell sheets, and deal sheets.

•    Ensure effective distribution of sales and marketing materials.

•    Handle administrative tasks, including shipping sample products to the salesforce, customers, and media influencers as needed.

•    Implement promotions for existing and new products to boost sales.

•    Perform other duties as assigned.

Education & Experience: 

•    Bachelor’s degree in Marketing, Communications, Advertising, or a related field. 

•    At least 2 years of experience in Brand or Product Marketing, Sales, or Advertising.

•    Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.

Skills & Abilities: 

•    A passion for the beauty industry and current fashion trends is preferred.

•    Highly energetic and self-motivated, capable of contributing new ideas and fresh perspectives to the team.

•    Excellent project management and problem-solving skills.

•    Ability to network and perform well under pressure.

•    Self-starter with strong multitasking abilities.

•    Creative, with the ability to generate and implement innovative ideas.

•    Excellent oral and written communication skills, along with strong presentation and negotiation skills.

•    Local travel may be required for events, training, and meetings.

Preferred Qualifications:

•    Previous experience in the beauty industry.

•    Familiarity with the retail environment.