What are the responsibilities and job description for the PPC & Paid Social Specialist (Contract to Full-Time) position at FatCat Strategies?
We are looking for a data-driven PPC & Paid Social Specialist to manage and optimize paid advertising campaigns across Google, Facebook, Instagram, and other platforms. This role is crucial for driving high-quality leads for our home improvement and remodeling clients. If you have a proven track record of scaling campaigns profitably and a deep understanding of digital advertising, we’d love to hear from you!
Responsibilities- Plan, launch, and optimize paid search and social campaigns to maximize ROI.
- Manage budgets efficiently to achieve lead-generation goals.
- Conduct A/B testing on ad creatives, copy, and landing pages.
- Perform keyword research, audience targeting, and bid strategy adjustments.
- Track and analyze campaign performance, reporting insights and recommendations.
- Stay up-to-date with industry trends and platform updates.
- 2 years of experience managing PPC & paid social campaigns (Google Ads, Meta Ads).
- Strong analytical skills with experience in Google Analytics and conversion tracking.
- Familiarity with A/B testing, retargeting, and audience segmentation.
- Experience in the home improvement or local lead-gen space is a plus.
- Excellent communication and reporting skills.
- Experience with Nextdoor, YouTube, and LinkedIn ads.
- Google Ads and Meta Blueprint certifications.
- Landing page optimization experience
