What are the responsibilities and job description for the VP, Advertising & Marketing position at Fay Financial?
Founded in early 2008, Fay Servicing is committed to providing innovative servicing solutions for both performing and non-performing mortgage loans. As a specialty mortgage servicer who sees the customer behind every loan, we understand that our customers aren't loan numbers - they're homeowners.
Before founding our company, we conducted an exhaustive analysis of the mortgage servicing industry and gained valuable insight into the problems facing mortgage servicers and their customers. With that insight, we set out to build a different kind of servicing company from the ground up.
Come join us on our journey to serve our customers and be the leader in our industry! We are currently looking for a
VP, Advertising & Marketing
to join our team!
The VP, of Advertising & Marketing supports the growth of identified regional markets through deployment of localized advertising strategies to increase awareness, marketing, and consideration of the company's products and services. This role will directly partner with and support our Realty, Title, Originations, Insurance, Renovation, REO, and Property Management Team Members in the region.
Responsibilities include to develop, execute, and measure the effectiveness of localized advertising campaigns for the regional offices with the intent of maximizing brand consideration and the lifetime value of customers and clients. The position identifies opportunities in the local market to improve the engagement and delivery of relevant products and services.
In collaboration with business executives, the VP of Advertising & Marketing facilitates customer acquisition, retention, and cross-promotion of products and services via sponsorships, affiliations with local business associations, media buys, and event marketing following an accelerated test-and-learn approach. Additionally, the position develops and maintains relationships with outside marketing, lead generation, advertising agencies, and vendors. The position is responsible for ensuring referral activity is accurately captured and reported within the business CRMs and the enterprise CRM.
This role reports directly to the Group President of the Regional Model, along with a dotted line to the Chief Marketing Officer for The Fay Group. The role may manage onshore / offshore resources as assigned.
What you will do for Fay :
Collaborate with CMO and Group President of the Regional Model to foster a culture of referring and sharing product and service opportunities among the regional office team members and remote stakeholders as appropriateCollaborate with business leaders to design and implement cross-sell strategies and campaigns. Use customer segmentation data and event-triggered activities to generate demandDevelop and perform qualitative and quantitative tests of campaign performanceDocument campaigns, outcomes and supporting processes to be able to measure and quantify tests and their results on a recurring basisMonitor cross-sell activity and review campaign analytics and initiatives; provide reporting and related analysis for executive management and their reviewPerform research to yield insights into local marketing trends, challenges and opportunities that lead to actionable recommendations to improve customer acquisition and cross-sell activityPartner with Marketing Leadership to improve the prospect and customer / client website experience, as well as lead generation capabilitiesAssist with cross-functional initiatives, ensuring successful execution of the associated marketing deliverablesDevelop domain knowledge of Fay's businesses to include an understanding of short-term goals and long-term strategies for the organizationLead with broad influence through ongoing development of relationships across the organizationMaintain knowledge of federal, state, and local regulatory requirements. Ensure compliance with Fay's policies, processes, and practicesModel behaviors that align with Fay's Values and Operating Principles. Role model ethical standards, professionalism and code of conductPerform other duties and responsibilities as assignedWhat you will bring to Fay :
Bachelor's degree in Marketing or related field7 years of progressive marketing experience, including leadership roles in advertising, brand management, digital marketing, customer acquisition, lead generation, and customer engagement7 years of experience in financial services, real estate lending or a real estate firmDemonstrated project managementProduct management expertise developed through formal work experienceLead, advertising, and campaign testing; and script development and testing experienceExperience managing campaign budgets, paid search, sponsorships, and SEO / SEMExperience with developing and ongoing management of CRM tracking and controlsExcellent verbal and written communication skillsAbility to effectively present to and facilitate discussions with executive leadershipStrong people skills with the ability to develop and maintain effective relationships across the organization to influence and drive desired resultsEffective management skills to include talent selection, coaching, and performance managementStrong analytical and quantitative skills to track campaigns and scale successCritical thinking skills; high attention to detail; strong decision-making abilitiesEffectively manage multiple priorities under tight deadlines in a fast-paced, dynamic environmentAbility to facilitate change in a consultative and collaborative work styleSelf-directed; comfortable working with ambiguity and uncertainty
Equity and Inclusion are embedded into our way of working at Fay. We believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included and is presented with equal opportunities to be successful here at Fay. We are proud to be an equal opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information go to E-Verify is a registered trademark of the U.S. Department of Homeland Security.
