Chief Marketing Officer

Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services including mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors and clients nationwide. We consider the people behind those mortgages and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long-term financial goals.

Join Us on Our Journey

We are currently looking for a Chief Marketing Officer to join our team.

The Chief Marketing Officer (CMO) is responsible for the development and execution of the Fay Group and affiliate companies’ marketing strategies with the objective of driving incremental revenue, profitable growth, and sustained customer satisfaction (across multi-segment client and customer base).

The role oversees lead generation and management, customer acquisition, market research, product support, advertising campaigns, content generation, and thought leadership across relevant channels (branch, phone, mail, email, online, social media, etc.). The CMO drives the development and delivery of messaging, branding, digital presence, and product distribution.

Overall, the CMO is accountable for marketing activities targeting individual consumers (homeowners, real estate agents) and will partner with business leaders on business development and corporate strategy targeting institutional clients and investors.

Qualifications include:

• Bachelor’s degree in Marketing or related field; Master’s degree preferred
• 10 years of experience in Marketing including directing and managing market research, segmentation, campaign modeling, and execution, analytics
• 10 years’ experience in product development, pricing, branding, and related communications
• Demonstrated knowledge and experience in the effective use of direct mail, email, search engine optimization, AI, paid placement,and social media to reach target audiences and customer base
• Knowledge of best practices and regulations for sales and marketing activities within the mortgage and real estate industry
• Prior experience managing strategic vendors such as lead providers, creative agencies, and public relations firms
• 5 years’ experience managing people and leading teams to include direct, indirect, and offshore resources
• Demonstrated ability to identify, aggregate, analyze, and interpret data to identify opportunities and propose solutions; ability to establish measures of success to quantify outcomes for campaigns and initiatives
• Strong project management experience, leading cross-functionally at an enterprise level
• Strong skills in MS Word, Excel, and PowerPoint; self-sufficiency from an administrative perspective
• Strategic leadership with proven ability to foster a positive, collaborative work environment
• Strong verbal and written communication skills; ability to effectively communicate at C-Suite level
• Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization to influence and drive required results
• Collaborative and consultative work style; demonstrated investment in the success of the broader team and organization
• Effective management skills include talent selection, training, coaching, mentorship, and performance management
• Demonstrated ability to quickly establish credibility; coupled with recognizing and supporting the organization’s culture, values,and priorities
• Able to manage and lead change
• Client-focused with strong execution skills and results orientation; able to link to business needs with tactical execution and timely results
• Critical thinking and problem-solving abilities coupled with strong analytical skills and sound judgment
• Strong attention to detail; strong quality and compliance orientation
• Ability to effectively prioritize under tight deadlines in a fast-paced, dynamic environment
• Professional maturity, integrity, ability to maintain confidential data and information
• Strong business acumen; strong fiscal and technical aptitude

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Featured Benefits

• Medical, Dental, and Vision Insurance
• Company Life Insurance
• Disability Insurance
• Pet Insurance
• 401k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Eligible for Hybrid Work Schedule with Remote Flex Days 

Compensation

• The hiring range for this position is between $250,000.00-$275,000.00 annually
• This position is eligible for an annual discretionary bonus between 30%-40%

Fay Cares!

The Fay-Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Our employees make voluntary contributions to the Foundation. Each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.

At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information go to www.dhs.gov/E-Verify.

Salary : $250,000 - $275,000