Marketing Manager

Department: Marketing & Communications

Reports to: Assistant General Manager

Classification: Full-time/Exempt

Summary/Objective:

The Manager, Marketing position will be instrumental in meeting ticket sales revenue goals and will oversee the integrated marketing and digital engagement of the club to align paid marketing initiatives with organic campaigns and activations.

Essential Functions & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategy

• Develop social media strategy and content calendars for all social channels (Instagram, Facebook, X, Tik Tok, LinkedIn).
• Develop the Woodpeckers functional marketing and promotional strategy designed to primarily sell tickets and maximize brand exposure.
• Implement innovative marketing strategies that connect with the different target markets across social media and digital.
• Guide demand generation strategy to attract new fans to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retention. Lead generation prioritizations include full and partial season tickets, individual game tickets and group sales.
• Oversee the strategy, execution and reporting of fayettevillewoodpeckers.com & com.
• Create relationships and strategies with league partners, licensors, and key digital vendors to share updates and information.

Analytics

• Implement tracking tools to gather detailed analytics with the goal of optimizing social media performance through best practices on content, post-timing, amplification, and influencer marketing.
• Track and report social performance and provide ongoing analyses
• Use hard data and metrics to back up strategic recommendations

Content

• Create, and deliver authentic and engaging content that excites and entertains fans
• Work closely with creative team on built-for-social content and style guide that incorporates animation, graphic design, product photography, and video.
• Organize assets and footage for cross departmental use
• Shoot live and edit content that can be cut and used across multiple platforms

Education and/or Experience & Skills:

Required Qualifications:

• Expert knowledge in all relevant social media platforms including Facebook, X, Instagram, LinkedIn, Tik Tok, etc.
• A track record of managing and growing large followings and engagement on social media, notably Instagram and TikTok.
• Strong analytical and project management skills
• Excellent knowledge of Google Analytics and reporting on social initiatives
• Knowledge of best practices using Reels, Stories, Live,
• Creative eye for copy, video, and design, and experience working with designers
• Excellent planning, organization, and workflow management skills
• Excellent oral and written communication skills
• Strong ability to lead and work within teams

Background Requirements:

• Bachelor’s Degree with emphasis in Marketing, Analytics or related field or equivalent experience
• 2 years of experience overseeing social media strategy and content development
• Expert knowledge of current social media platforms & trends
• Proven experience in copywriting, content planning and creation

Supervisory Responsibility

This position will oversee the daily operations of Marketing associates and interns.

Work Environment

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Specific vision abilities required by this job include close and focused vision.

Position Type and Expected Hours of Work

This is a full-time position, and hours of work and days are Monday through Friday, 9 a.m. to 5 p.m. Ability to work a flexible schedule, including; extended hours, evenings, weekends and holidays.

Travel:

Rare travel may be expected for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

EOE/M/F/Vet/Disability

Experience

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