VP of Integrated Marketing

Job Title: VP of Integrated Marketing

Reports to: Chief Marketing Officer

Department: Integrated Marketing & Communications

Job Summary

FC Cincinnati is a young and ambitious MLS team that is seeking an accomplished VP of Integrated Marketing to lead the creation and implementation of strategic marketing initiatives to engage fans, drive attendance, enhance our brand presence, and optimize revenue generation. In this strategic role, you will be the driving force behind our brand's growth, visibility, and resonance and connecting our brand and market presence to our core values through narrative and storytelling. You are responsible for crafting and executing innovative brand strategies that leverage strong data analysis, technology solutions, and creative excellence to maximize brand recognition and fan engagement. Your leadership will be instrumental in shaping our brand identity, enhancing the customer journey, and elevating our market presence through traditional and digital marketing channels. The VP of Integrated Marketing will manage a talented group of marketers and designers.

What You’ll Do

• Develop and implement a comprehensive brand strategy that aligns with the organization's purpose, values, and strategic vision.
• Ensure the brand strategy permeates the entirety of our business operation and across all marketing materials and customer touchpoints including paid media, matchday experiences, merchandise, communications across owned channels and content, and other FCC non-matchday events.
• Oversee the comprehensive planning and execution of marketing campaigns, to drive overall fan growth and profile development, fan engagement, matchday attendance, and revenue streams.
• Oversee the creation of compelling and consistent brand messaging and visual identity that communicates the organization's unique story, culture and mission.
• Effectively manage the creative process while meeting business and commercial interests (e.g. kit design, retail opportunities).
• Use data analytics and market research to gain actionable insights into customer behavior, market trends, and brand performance, ensuring these findings drive decision-making.
• Work with the Business Intelligence team to drive fan record completion for more targeted campaigns.
• Oversee the creation of Season Ticket Member, Orange and Blue Reserve and Single Ticket promotions and packages, ensuring they drive consumer behavior consistent with organizational goals.
• Oversee the marketing, design and photography budgets effectively, allocating resources to maximize impact and extend ROI while maintaining fiscal responsibility.
• Provide leadership, guidance, and mentorship to the marketing, design and photography teams.
• Inspire a high-performing team, fostering a culture of creativity, innovation, and excellence. Collaborate with senior leaders to drive organizational success.
  
  

What You’ll Bring

• Natural drive and curiosity to make FC Cincinnati a world-class sports and entertainment organization.\
• Positive “make it happen” attitude and an innate desire to be a great leader and colleague.
• Demonstrated natural ability to build and foster relationships at all levels of an organization both internally and externally.
• Exceptional understanding of data insights and the ability to leverage those insights to drive measurable results.
• Fluency in design and experience managing a team of creative professionals.
• Strong leadership and team development skills with demonstrated experience in managing early career professionals.
• Exceptional interpersonal and communication skills, with the ability to collaborate effectively at all levels of the organization.
  
  

What You’ll Need

• Bachelor's degree in marketing, business, or a related field requires. MBA or an advanced degree is preferred.
• Minimum of 10 years of progressive leadership experience in brand marketing, with a strong background in leveraging data, technology, and creativity.
• Proven track record of developing and executing comprehensive brand strategies that drive brand awareness and customer engagement.
• Proficiency in leveraging technology solutions and digital platforms for marketing purposes.
• Expertise in fan segmentation strategies and personalized marketing campaigns.
• Demonstrated ability to manage budgets effectively.
• Demonstrated project management skills with the ability to map out a project, effectively manage stakeholder's expectations and drive towards completion.
• Demonstrated track record of supporting companies that operated with a high-impact culture, outperformed competition, and developed a reputation as a strong brand.
• Experience in and around the sports industry and a commitment to civic engagement/responsibility.
• Ability to thrive in a fast-paced, dynamic environment, and adept at managing ambiguity and uncertainty.
• Ability to work matchdays and other FCC-related events.
  
  

Why You’ll Love FCC

• Generous paid time off and holiday time
• Option for one work from home day per week (by department and schedule)
• Medical, Dental, Vision, Life Insurance, 401k plan with company match
• Short-Term & Long-Term Disability Insurance
• Maternity & Paternity Leave and Family Building Benefit
• Employee Assistance Program and free subscription to the Calm App
• Discount off merchandise in the FCC team store
• Community volunteer opportunities
• Professional development and Frequent team building opportunities
• Employee recognition programs and referral programs
• Opportunity for complimentary staff tickets to home FC Cincinnati matches
  
  

About FCC

Founded in 2015, FC Cincinnati is a Major League Soccer team based in Cincinnati, Ohio. After achieving significant growth and success in the United Soccer League, the team joined MLS in 2019. FCC won the 2023 Supporters’ Shield – the annual award given to the team with the most points in the regular season – and clinched a spot in the 2023 MLS Playoffs for the second straight year. With a diverse ownership group with strong ties to Cincinnati, the club strives to unite the community both on and off the pitch through FCC Foundation, and its dedication to improving the lives of children through soccer and those in the West End Community. FC Cincinnati are committed to ongoing growth and recognizing the vital importance of company culture. The club’s DNA code, created by the staff for the staff, is actively implemented every day. FCC have been recognized locally and nationally as one of Sports Business Journal’s Best Places to Work in Sports 2023, named to the Honor List as one of “75 Great Sports Companies to Call Home.”; on the Business Courier’s Fast 55 as one of Greater Cincinnati’s fastest growing private companies; and named to The Enquirer’s Top Workplaces 2024.

Learn More!

TQL Stadium: learn more

Mercy Health Training Center: learn more

MLS NextPro: learn more

FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.