What are the responsibilities and job description for the CRM Strategy and Analytics Manager position at FCA?
CRM Strategy and Analytics Manager will lead in-depth data analysis to understand customer behavior and make business recommendations to enhance and improve effectiveness of CRM and Marketing programs to achieve business objectives.
Job Responsibilities include:
Strategy & Analytics:
Manage all aspects of CRM campaigns: setup, measurement & analysis. Oversee the Reporting and Analytics team at the CRM AOR and provide observations, insight and recommendations to stakeholders based on the following responsibilities:
Lead Strategic Deep Dives to support Brand and Corporate Objectives
Audience Profile & Demographic Analysis
Market Trends and Opportunity Analysis
Cross-Platform Marketing Strategies (CRM, Media, Tier II & III Integration)
Leverage S&P Global POLK LAT tools to support campaign strategies
Establish benchmarks and yearly objectives for CRM campaigns, based on historical data and campaign inputs
Oversee Audience Strategy, Control Groups and A/B Test Plans for Campaign Audiences & Creative Evaluation of Campaign Performance based on Email, Website; Sales Match (Buy Rate/Lift; Control versus Treated) Metrics
Oversee and present Quarterly, Campaign Specific and ad hoc CRM Performance Reporting to Brand / Sales Stakeholders
Responsible for Incentive Budget tracking and Incentive requests
Oversee and manage website private offer programs, including web metrics, audience management, and associated incentive costs.
Oversee suite of CRM dashboard development and maintenance (with AOR)
Customer Data Platform (CDP):
Drive the adoption and use of CDP use cases across Digital and Marketing strategies
Review, enhance and optimize audience segmentation leveraging 1st Party Data
Partner with Marketing counterparts to drive a holistic owner marketing data strategy across owner data points (demographics, garage mates, competitive shopping, etc.)
Vendor Management:
Manage and maintain sales match vendors (Urban Science, S&P, etc.)
Along with AOR manage and review performance of prospect vendors
Continually investigate test opportunities of new vendors for prospecting
Tools Used:
PowerBI dashboards
S&P Global LAT tools (Loyalty, Inflow/Outflow, Registrations, etc.)
Adobe Analytics
Basic Qualifications:
Minimum of a Bachelor's degree from an accredited university
5 years combined work experience
Proficient - Access, Excel, Word, PowerPoint, Outlook also SharePoint, Qlik Sense
Experience in analytic dashboard use
Knowledge of applications for database management, data administration & business intelligence
Knowledge of CRM campaign setup, optimization and reporting; audience segmentation, audience development
Comfortable presenting to internal stakeholder and executives
EOE / Disability / Veteran
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
Job Responsibilities include:
Strategy & Analytics:
Manage all aspects of CRM campaigns: setup, measurement & analysis. Oversee the Reporting and Analytics team at the CRM AOR and provide observations, insight and recommendations to stakeholders based on the following responsibilities:
Lead Strategic Deep Dives to support Brand and Corporate Objectives
Audience Profile & Demographic Analysis
Market Trends and Opportunity Analysis
Cross-Platform Marketing Strategies (CRM, Media, Tier II & III Integration)
Leverage S&P Global POLK LAT tools to support campaign strategies
Establish benchmarks and yearly objectives for CRM campaigns, based on historical data and campaign inputs
Oversee Audience Strategy, Control Groups and A/B Test Plans for Campaign Audiences & Creative Evaluation of Campaign Performance based on Email, Website; Sales Match (Buy Rate/Lift; Control versus Treated) Metrics
Oversee and present Quarterly, Campaign Specific and ad hoc CRM Performance Reporting to Brand / Sales Stakeholders
Responsible for Incentive Budget tracking and Incentive requests
Oversee and manage website private offer programs, including web metrics, audience management, and associated incentive costs.
Oversee suite of CRM dashboard development and maintenance (with AOR)
Customer Data Platform (CDP):
Drive the adoption and use of CDP use cases across Digital and Marketing strategies
Review, enhance and optimize audience segmentation leveraging 1st Party Data
Partner with Marketing counterparts to drive a holistic owner marketing data strategy across owner data points (demographics, garage mates, competitive shopping, etc.)
Vendor Management:
Manage and maintain sales match vendors (Urban Science, S&P, etc.)
Along with AOR manage and review performance of prospect vendors
Continually investigate test opportunities of new vendors for prospecting
Tools Used:
PowerBI dashboards
S&P Global LAT tools (Loyalty, Inflow/Outflow, Registrations, etc.)
Adobe Analytics
Basic Qualifications:
Minimum of a Bachelor's degree from an accredited university
5 years combined work experience
Proficient - Access, Excel, Word, PowerPoint, Outlook also SharePoint, Qlik Sense
Experience in analytic dashboard use
Knowledge of applications for database management, data administration & business intelligence
Knowledge of CRM campaign setup, optimization and reporting; audience segmentation, audience development
Comfortable presenting to internal stakeholder and executives
EOE / Disability / Veteran
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
