What are the responsibilities and job description for the Customer Relationship Management Brand Communications Manager position at FCA?
The CRM Brand Communications is responsible for successful project management and implementation of the CRM strategy. This role interacts with the brand(s), and advertising teams, a variety of internal stakeholders, as well as agency partners. In addition to Brand specific CRM strategy execution, this role will also manage some enterprise programs that touch all brands.
Job responsibilities include but not limited to:
Manage brand CRM strategies to ensure the overall brand objectives and strategic directives are achieved.
Liaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategies.
Manage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being met
Manage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholders.
Maintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand level
Responsible for tracking incentive budget requests for private offer programs, and monthly report out Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval process
Basic Qualifications:
Bachelor's degree or equivalent training and/or work experience 5 years of applicable experience in project management role Digital marketing / website targeting experience.
Strong attention to detail and consistent follow through, with demonstrated ability to bring projects to successful conclusion, on time and within budget.
Ability to identify and resolve problems in a timely manner, and to gather and analyze information skillfully.
Experienced self-starter who can manage multiple projects in tandem with minimal supervision Strong interpersonal skills in leading cross-functional resources, resolving conflicts, fostering alignment, and gaining commitment.
Excellent communication skills, with the ability to relate relevant information to all levels of the organization effectively and efficiently.
Ability to forge relationships with internal and external cross-functional teams.
Microsoft Word, Excel and PowerPoint skills required.
Preferred Qualifications:
Bachelor’s degree in marketing, Business or Advertising Automotive marketing knowledge and experience is a plus
EOE / Disability / Veteran
At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.
Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
Job responsibilities include but not limited to:
Manage brand CRM strategies to ensure the overall brand objectives and strategic directives are achieved.
Liaison with the appropriate brand stakeholders and agency project team in developing requirements for both owner and prospect communication strategies.
Manage day-to-day operational aspects of multiple concurrent projects for dynamic data-driven direct mail and email campaigns and digital/interactive solutions, including definition of business rules for audience selection and treatment, creative routing to each of the brands and legal approval Facilitate communications, between brand and agency and oversees project timing, creative routing for approval, agency status reporting and supports agency in brand and launch status meetings Review and provide input on materials, before they sent to brand, to ensure marketing objectives are being met
Manage AOR to communicate project status, dependencies, issues, and risks to appropriate stakeholders.
Maintain and manage monthly, and quarterly GTM materials at an Enterprise CRM level, and at a brand level
Responsible for tracking incentive budget requests for private offer programs, and monthly report out Responsible for tracking the agency/variable budget for assigned brands and supporting the Stellantis budget approval process
Basic Qualifications:
Bachelor's degree or equivalent training and/or work experience 5 years of applicable experience in project management role Digital marketing / website targeting experience.
Strong attention to detail and consistent follow through, with demonstrated ability to bring projects to successful conclusion, on time and within budget.
Ability to identify and resolve problems in a timely manner, and to gather and analyze information skillfully.
Experienced self-starter who can manage multiple projects in tandem with minimal supervision Strong interpersonal skills in leading cross-functional resources, resolving conflicts, fostering alignment, and gaining commitment.
Excellent communication skills, with the ability to relate relevant information to all levels of the organization effectively and efficiently.
Ability to forge relationships with internal and external cross-functional teams.
Microsoft Word, Excel and PowerPoint skills required.
Preferred Qualifications:
Bachelor’s degree in marketing, Business or Advertising Automotive marketing knowledge and experience is a plus
EOE / Disability / Veteran
At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.
Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
