Junior Copywriter

JOB SUMMARYThe Junior Copywriter (Jr. CW) must acquire a basic understanding of FCBH departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with a junior art director to generate and execute creative concepts from initial drafts through finished product. Work must adhere to client’s marketing strategies and objectives, meeting deadlines within budget on client projects. The Jr. CW reports to a more senior writer on the creative staff and assists that person on larger, more complex projects.ESSENTIAL FUNCTIONSCopywritingWrite in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements.CopywritingDevelop manuscript and perform all proofing and editing of copy.Creation and ExecutionDevelop smart, single-minded ideas that are on strategy. Work collaboratively with creative partner. Learn to focus on the idea first, then the execution. Develop copy that is relevant and makes sense with the visual.Strategic ThinkingUnderstand marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas appropriate to the client marketing strategy.Cross-functional CollaborationCollaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency.JOB DUTIES & RESPONSIBILITIESStrategic Thinking:• Performs research (general lit searches as well as specific topic research) via internet and other resources.• Analyzes and interprets data from clinical studies, presentations, and published papers; summarizes key points, and turns then into promotional messages that tie to product key selling messages.• Develop medical knowledge in therapeutic areas of primary accounts.• Contributes innovative ideas appropriate to the client’s marketing strategy.• Develops understanding of audience needs (e.g., physicians, patients, sales reps) and targets copy and changes voices to appropriately meet them.Execution:• Writes copy for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.• Performs basic proofing/editing on all copy, paying strict attention to details of copy/art agreement.• Understands and implements agency/client review and routing systems; makes revisions to agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.• Participates with creative and Brand team to develop multiple concepts/campaigns for assigned products/projects.• Must be able to develop a range of creative executions for each project and be able to effectively collaborate with art partner to ensure that words and image work together to support the concept.• Logically organizes material from a range of sources to create a compelling narrative/story flow.• Ability to adapt concept to all mediums.• Participate in creative rumbles as daily responsibilities allow.Relationship Management:• Communicates with team members at all times regarding deadlines, revisions, quality control and new work.• Collaborates with team in a productive manner.• Takes direction from Copy Supervisor.• Works with and benefits from colleagues and vendors, including illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.Business Management:• Is deadline-oriented and organized.• Makes sound, timely decisions about the need to change work in progress and reports them to supervisor; solves problems within areas of direct responsibility.• Work with Junior AD to support creative approaches to communicate Brand personality and messages for both the overall campaign and individual materials.• Demonstrates full understanding of Vantage/billing process and timely reporting of hours.EDUCATIONBachelors Advertising/Marketing, Communications, Writing or Related DisciplineLICENSES & CERTIFICATIONS• Portfolio of work (student/spec work) demonstrating conceptual capabilities.EXPERIENCENo Experience RequiredKNOWLEDGE & SKILLSWord Text ProgramsSolid knowledge of word text programsCOMPETENCIESCreativityDevelop smart, single-minded ideas.CommunicationIs attentive and shows interest in the subject; Expresses ideas clearly and accurately.OrganizationCreates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.