What are the responsibilities and job description for the Marketing Engagement & CRM Manager position at FDE LLC, d/b/a Ashley Northeast?
At Factory Direct Enterprises LLC d/b/a Ashley (FDE), we are committed to "Amazing" our Team Members by supporting their journey toward becoming their best selves. This commitment is reflected in our competitive compensation, benefits, culture, and growth opportunities, all of which align with our vision of being the employer of choice in every community we serve.
Who We Are:
We are seeking a detail-oriented and tech-savvy Marketing Engagement & CRM Manager to oversee and optimize our customer engagement retargeting marketing strategies in both the B2B and B2C space. The Marketing Engagement & CRM Manager will be responsible for overseeing various marketing initiatives including email programs, customer referral programs, and SMS campaigns.
The ideal candidate is a high-energy self-starter with a deep passion for digital marketing techniques, customer journey communication strategies, database segmentation for high response CRM programming, innovative technology solutions, and AI application and optimization. They will have a proven track record of leveraging AI and emerging technologies to enhance customer engagement and will be eager to apply innovative solutions to our marketing initiatives. This role plays a crucial part in mapping the customer journeys across various segments and stages of the buyer lifecycle and identifies key data triggers to deliver personalized and timely communications to each customer via the most relevant communication channel. It requires a strategic thinker with excellent project management skills, proven track record, and the ability to collaborate effectively with cross-functional teams.
Essential Functions:
Schedule Requirements:
Who We Are:
- #1 Selling Furniture Brand in the World
- #1 Retailer of Furniture and Bedding in the United States
- Competitive Base Salary range between $85,000 to $95,000 annually based on qualifications and relevant experience
- 401(k) Program with a company match
- Paid Time Off and Holiday Pay, including your birthday
- Medical, Dental, and Vision Benefits starting as low as $25 a week
- Referral Bonuses: Earn up to $1,000 for referring qualified candidates for open positions
- Company Bonus Program: Earn up to 20% bonus potential based on personal and company performance
- Hope to Dream: For every mattress sold, a portion of the proceeds is used to purchase and donate beds to children in need (ages 3-16)
- Give a Day: Every Team Member is encouraged to volunteer for one day per year with an approved organization, and we'll pay you for that day
- Corporate Chaplains: Providing support in areas such as grief care, hospital visits, marriage and parenting support, aging parents, and stress management
- Life Resources: Quarterly events supporting Team Members in areas like finances, relationships, health, and wellness
- Team Member Relief Fund: Offering financial support for unexpected life events
- SmartDollar: A FREE financial wellness program to help you budget, reduce debt, and save for the future
We are seeking a detail-oriented and tech-savvy Marketing Engagement & CRM Manager to oversee and optimize our customer engagement retargeting marketing strategies in both the B2B and B2C space. The Marketing Engagement & CRM Manager will be responsible for overseeing various marketing initiatives including email programs, customer referral programs, and SMS campaigns.
The ideal candidate is a high-energy self-starter with a deep passion for digital marketing techniques, customer journey communication strategies, database segmentation for high response CRM programming, innovative technology solutions, and AI application and optimization. They will have a proven track record of leveraging AI and emerging technologies to enhance customer engagement and will be eager to apply innovative solutions to our marketing initiatives. This role plays a crucial part in mapping the customer journeys across various segments and stages of the buyer lifecycle and identifies key data triggers to deliver personalized and timely communications to each customer via the most relevant communication channel. It requires a strategic thinker with excellent project management skills, proven track record, and the ability to collaborate effectively with cross-functional teams.
Essential Functions:
- Analyze guest data to understand preferences and trends and use these insights to refine marketing strategies
- Partner with departments across the business to deeply understand our customers and use those insights to launch relevant campaigns
- Develop a deep understanding of problems/areas of opportunity in the customer decision making journey through quantitative and qualitative data; translate complex business questions into concrete learning objectives and data solutions
- Develop strategic audience journeys based on first- and third-party data
- Develop and execute segmented marketing campaigns in our CRM/CDP platform that create high-impact touch points across the customer lifecycle to improve customer engagement, retention, and loyalty
- Create and implement personalized email marketing and SMS retargeting campaigns relevant to various B2B and B2C customer segments based on customer data and insights
- Own execution and oversee deployment of our campaigns to ensure impactful campaigns launch smoothly and mistake free allowing us to deliver on our weekly, quarterly and yearly goals
- Track and measure campaign performance, proactively suggesting improvements and adjusting tactics based on key metrics like open rates, click-through rates, and conversion rates
- Conduct multivariate testing (content, segmentation, subject lines, device optimization) and the following analysis to improve our strategy
- Identify opportunities to streamline and automate existing processes to eliminate manual tasks through technology solutions, partners or AI initiatives.
- Manage onboarding and data integration with database/CRM platform to ensure database is current and complete
- Manage CRM Platform account team/CRM Agency
- Partner on efforts to research and curate highly accurate B2B prospect lists using various sources (e.g., databases, tools, LinkedIn, etc.)
- Segment lists based on key for optimal campaign performance across
- Track and analyze the performance of existing customer Engagement Programs like Customer Referral Program and B2B initiatives targeted at designers and realtors and suggest opportunities for improvement.
Schedule Requirements:
- Full-time Position - Minimum of 40 hours per week
- Minimal travel may be required but will vary based on the needs of the business
- Hybrid Schedule: Mon/Tues/Thurs in office required
- Bachelor's degree in marketing, Business, Communications, or a related field.
- 5-7 years of experience in digital marketing & CRM
- In-depth experience using marketing automation platforms, CRM systems, CDPs, and analytics tools
- Experience interpreting data and analytics reports into producing actionable insights
- Proven results in effective campaign management, implementation and optimization leading to achieving set target objectives and driving measurable business results.
- Thrives in a fast-paced environment. Strong project management skills with the ability to prioritize tasks while working on a multitude of projects.
- Exceptional communication and collaboration skills, with the ability to work effectively across teams and levels of the organization.
- Experience with design tools such as Canva preferred
- Proficiency in Microsoft Office, PowerPoint, and Excel
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Paid Time Off
- 401K with Employer Match of 50% on the first 6%
- Employee discount
Salary : $85,000 - $95,000
