International Commercial Strategy Manager

Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.

At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.

Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for.

We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.

About The Role:

Reporting directly to the Head of Commercialization, you will work closely with cross-functional teams to ensure that Feastables is set up to win in key international markets. If you thrive in a dynamic, fast-paced environment and are passionate about bringing commercial strategies to life, read on below!

As the International Commercial Strategy Manager at Feastables, you'll help lead our efforts to expand our presence in international markets in partnership with our international sales and marketing teams. We're looking for an experienced CPG professional to lead 1) international portfolio strategy (e.g. PPA / OBPPC for renovation and innovation) and 2) international category management. In lieu of direct international experience, you should be able to demonstrate comfort breaking into new CPG categories/segments, often with limited data sets. Read on below to learn more!

What You'll Be Doing:

International Portfolio Strategy

• Support the commercialization of new international products from concept through market launch, ensuring seamless alignment across Product Development, Project Management, Marketing, Insights, Category Management, and Sales teams
• Partner with internal teams to align product development timelines with key retailer resets, ensuring launches are timed to maximize market impact
• Translate innovation projects into market-ready products, working closely with the PMO to ensure smooth project execution
• Collaborate with Finance and Pricing & Revenue Growth Management teams to shape go-to-market strategies, including distribution channels and price/pack architecture
• Ensure continuous improvement and success post-launch, optimizing processes for future product commercialization
• Stay up-to-date with industry trends and competitive activity to identify opportunities for innovation and continuous improvement in our commercialization processes.
  
  

International Category Management

• Provide in-depth international category analysis to uncover key drivers of performance, offering strategic recommendations for category growth in line with Feastables' business objectives and the MrBeast brand
• Advance our international analytics capabilities from mere data collection to generating insightful, actionable business strategies, employing a holistic "What, So What, Now What" approach.
• Transform analysis into compelling, actionable narratives (internal and retailer facing) to grow the confections category and Feastables share internationally.
• Create sophisticated analytical documentation and reports, ensuring they are accurate, relevant, and insightful for leadership and our customer and distributor partners.
• Collaborate with internal teams and external partners on cross-functional projects, providing category insights to inform broader commercial strategies
• Analyze international syndicated POS, panel data, and shopper insights to identify trends and opportunities in consumer shopping behavior
• Continuously identify, evaluate, and capitalize on trends and innovations in the CPG landscape
• Travel internationally as needed with our sales leads to meet with key customers and distributors.
  
  

Recipe For Success:

• Bachelor's degree required, MBA preferred.
• 5 years of experience in food & beverage commercialization, category management, and/or insights with a proven track record of managing successful product launches.
• Experience collaborating with cross-functional teams and managing projects through stage-gate processes
• Strong storytelling and communication skills with the ability to create compelling data-driven, customer-facing presentations
• Data-driven mindset with a deep understanding of consumer insights, market trends, and performance metrics
• Experience working with retailers (either from an HQ role or customer-facing) is highly desirable
• A bias toward action, especially within a lean team and fast-paced environment
• Passion for the creator / social media space
• Expertise in Google Sheets, Google Slides including data visualization tailored for category insights
• Strong storytelling capabilities with the ability to transform complex data analysis into compelling and understandable presentations
• Expert-level experience with data such as: syndicated data (Euromonitor, Nielsen and IRI, and other international data sources) and panel data (Numerator, Nielsen, IRI, and other international data sources) measures and reporting. Nice to Have: Experience with retailer data sets such as WM Luminate, 84.51, C-Shopper, and the international retailer equivalents.
• A deep understanding of retail industry dynamics, especially in the food or FMCG sectors
• Highly collaborative. Data-driven. Consumer and category first mindset. Strong storytelling and slide building skills.
  
  

RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.