What are the responsibilities and job description for the CRM Marketing Specialist position at Fender?
We are searching for an analytical and creative CRM Marketing Specialist based in Hollywood California. This role will largely focus on end-to-end production of email, SMS and on-site campaigns that drive engagement and sales for Fender eCommerce. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, A / B testing and customer databases.This role will be able to work remotely for the majority of the time, but must be local to Los Angeles, CA to be onsite in our Hollywood office as needed.Essential Functions : Create and execute campaigns across email, push, in-app messaging, SMS and additional channels to grow our overall customer lifetime valueStrategize, create, code and deploy Fender emailsCollaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancementsDrive ongoing optimization through a comprehensive A / B testing strategy, including developing best practices, and sharing learnings across the teamBuild marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deploymentWork closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high quality campaignsOwn the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experienceTrack and report on various CRM campaign metrics on a daily / weekly basisAdditional duties as assigned Qualifications : BA / BS in Marketing, Communications, or related field2-3 years of experience in email marketing, loyalty or CRM rolesIntermediate HTML / CSS coding skills for email and hands-on experience with an enterprise-level email service providerExperience managing projects through Workfront, Trello, JIRA or similar platformsComfortable with Excel and other data analysis tools such as Tableau and AmplitudeProven ability to juggle multiple projects and maintain a sharp attention to detailEffective cross-functional communication and organizational navigationEnthusiastic, goal-oriented, and team-driven
