What are the responsibilities and job description for the Brand Manager position at Fermented Food Holdings, Inc.?
DELICIOUS FOOD THAT IMPROVES LIVES
At Fermented Food Holdings (FFH), we’re passionate about harnessing the transformative power of food to enhance lives through high-quality, delicious, fermented products. By making the unique benefits of these foods accessible, we’re driving health and lifestyle improvements while transforming the future of food. We value talent, creativity, and authenticity, fostering a diverse, inclusive workplace where everyone’s contributions make us better. Join us to make a meaningful impact in a growing industry and help create a healthier, happier world—one bite at a time.
About the role:
The Brand Manager (BM) will be a key brand team member, helping to develop and execute product and Marketing efforts at both strategic and tactical levels to drive growth and enhance equity for the Fermented Food Holdings brand. The role will wear numerous hats within the organization, including business analyst, project manager, and product enthusiast. This role reports to the CMO and works closely with cross-functional leaders to foster a collaborative and results-oriented team environment that continues to drive the business to rapid growth and expansion.
You’ll get to:
- Own and manage the brand P&L: set goals, track performance, and optimize levers to drive profitable growth
- Analyze shipment and consumer/consumption data to monitor health of business and identify insights to drive strategy and direction
- Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share
- Partner with Sales to identify and execute strategic growth opportunities at retail
- Work with creative teams and agencies to craft compelling brand storytelling and assets across in-store, digital, social, PR, etc.
- Plan and oversee execution of promotional activities including shopper marketing, digital/social, PR, e-comm, and more
- Analyze marketing programs and adjusts strategy and tactics to increase effectiveness and impact over time
- Partnering with a cross-functional team, develop, test, and execute product and packaging innovation and commercialization initiatives in line with brand strategies
- Manage the business day-to-day, including budgets and serving as a point person for the brand(s)
Project Management
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Manage key marketing projects, including, but not limited to:
- Packaging - Work with procurement and co-manufacturing teams to develop new packaging formats and configurations for new channels/customers
- Track & execute packaging changes for consistency across the line and manage process according to packaging production timelines
Leadership
- Lead cross-functional teams to drive key projects and initiatives
- Serve as a passionate steward, advocate, and gatekeeper for the Fermented Food Holdings across channels and formats
- Nurture a collaborative consumer-oriented culture within Fermented Food Holdings
- Champion our consumers and customers across all projects and initiatives
Must-haves:
- Bachelor's degree required, MBA preferred, ideally with a marketing emphasis
- 5 years brand management experience preferably in the CPG space
- Proficiency with P&L management, data analytics, innovation, packaging development, and market research processes
- Experience working with SPINS, IRI or Nielsen data
How you differentiate yourself:
- Passionate about our brands, consumers, and company mission
- Great problem-solving skills & sense of job ownership
- Strong ability to analyze and synthesize data to uncover insights
- Excellent strategic thinking & decision-making skills
- Very strong team player, ability to work with and influence cross-functional teams
- Project management skills, including ability to manage against strategies, budgets, and timelines, and influencing without authority
- Excellent written and verbal communication skills
- Ability to handle and prioritize multiple tasks
- Passion for natural and organic products and working for a purpose driven company a plus
- Comfort operating in a fast paced, nimble and lean environment
Our Goodies: (Benefits)
- 401-K with Company match
- Paid holidays, as well as paid time off
- Health, dental and vision insurance
- Flexible Spending Accounts (health/dependent) and Health Savings Accounts,
- Company sponsored short term and long-term disability, as well as life insurance
- Additional voluntary insurance plans are available to meet your lifestyle needs
- You’ll enjoy office perks such as espresso, snacks, desserts, and a friendly environment
Fermented Food Holdings is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace, as we know that each of our employees helps to make us better. We strongly encourage applicants from all backgrounds and walks of life. Come join us.
