What are the responsibilities and job description for the Brand Ambassador position at Fernway Procurement LLC?
The Brand Ambassador plays a key role in representing the Fernway brand at dispensaries and industry events. This position supports both the Marketing and Sales teams to increase brand visibility, directly engage consumers, and strengthen key partnerships in the NYC area.
Key Responsibilities
- Support Marketing and Sales teams in the field through best-in-class implementation of marketing activations including but not limited to in-store pop-ups and other industry events
- Work collaboratively with Account Executives and Field Marketing Manager to increase sales, engage retail sales staff, merchandise displays, and increase Fernway brand presence in-store
- Always represent the brand and company in a positive and professional manner
- Maintain high level of product knowledge and clearly communicate product details and benefits to customers and retail staff
- Activate retail accounts through marketing and sales initiatives, events, and merchandising product displays
- Build and maintain positive relationships with industry and dispensary contacts
- Provide regular post-event reports to Sales and Field Marketing team
- Collaborate with Sales team to identify & prioritize account needs, growth opportunities, and implementation of sales & marketing initiatives
Requirements
- 1 year of Event Marketing experience preferred
- Highly approachable & friendly personality
- Ability to communicate effectively, both verbally and in writing
- Experience in retail sales, including persuasion, overcoming objections, active listening, and negotiation
- Ability to work a flexible schedule
- Skilled in relationship building
- Punctuality and excellent time-management skills
- A high degree of integrity and ethical conduct always
- Comfortable with technology & computers
- Strong attention to detail
- General understanding of cannabis vapes & cannabis culture
Part Time Benefits
- PSL
- Mileage reimbursement
About Fernway
Fernway is an industry-leading cannabis brand that is actively expanding into innovative product categories and new state markets. Our unwavering commitment to premium quality cannabis products, exceptional customer service and strategic partnerships are what set us apart. We pride ourselves on nurturing an employee-first culture that has helped catapult us to the top of the industry. We are accepting, inclusive and diverse. We embody cannabis culture from top to bottom and act as one team. That is what has made us successful.
Equal Opportunity Employer
Fernway provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Fernway is dedicated to building a diverse team.
