What are the responsibilities and job description for the Field Marketing Manager position at Fernway Procurement LLC?
We are seeking a dynamic and results-driven Field Marketing Manager to lead and execute our field marketing strategies across New York. The ideal candidate will be responsible for spearheading all field marketing activities, from coordinating events and activations to managing relationships with retail partners within the state. This role involves a high degree of collaboration with retail marketing teams to drive sales, enhance brand visibility, and ensure brand consistency across all accounts.
Primary Responsibilities:
- Leading the Field Marketing Team: Providing leadership to a team of state-level field marketing professionals and collaborating across departments to ensure a cohesive approach to market strategies.
- Account Onboarding & Relationship Management: Leading the onboarding of new retail accounts while building and nurturing relationships with store management, buyers, and budtenders to maintain account satisfaction and ongoing brand engagement.
- Budtender Training & Incentives: Conducting regular budtender training sessions to equip retail staff with in-depth knowledge of Fernway products, promotions, and brand narrative. Support incentive programs to engage and motivate store teams in promoting and selling Fernway products.
- In-Store Execution & Compliance: Ensuring 100% execution of in-store marketing strategies to maintain brand visibility across all accounts. Upholding compliance with local, state, and federal cannabis regulations in all in-store and event marketing activities.
- Supporting Sales Initiatives: Collaborating closely with the sales team to achieve sales goals, managing the order and distribution of sales support materials, and communicating clearly on a daily basis.
- Organizing and Participating in Events: Leading the charge in organizing trade shows, expos, and community events to enhance brand visibility and foster community engagement.
- Conducting Market Research and Analysis: Expertly analyzing local and regional markets to understand customer demographics, competition, and trends. Identifying new market opportunities while navigating the cannabis industry's regulatory landscape.
- Overseeing Marketing Budgets: Efficiently managing the marketing budget, ensuring resource allocation aligns with company objectives and marketing strategies.
Qualifications & Requirements:
- 4 years of event planning and brand marketing experience
- Strong time-management skills
- Highly approachable & friendly personality
- A high degree of integrity and ethical conduct at all times
- Comfortable with technology & computers
- Strong attention to details
- Must pass a background check in accordance with all applicable federal and state laws
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Proficient with Instagram, Facebook, and LinkedIn
- Experience in Canva and/or Adobe Creative Suite a plus
- Project management experience / certification a plus
Experience the Fernway Advantage:
- Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
- Comprehensive health coverage: company-sponsored health, dental, and vision insurance
- Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
- Exclusive membership to the Fernway Secret Shopper Program
About Fernway
Fernway is an industry-leading cannabis brand that is actively expanding into innovative product categories and new state markets. Our unwavering commitment to premium quality cannabis products, exceptional customer service and strategic partnerships are what set us apart. We pride ourselves on nurturing an employee-first culture that has helped catapult us to the top of the industry. We are accepting, inclusive and diverse. We embody cannabis culture from top to bottom and act as one team. That is what has made us successful.
Equal Opportunity Employer
Fernway provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Fernway is dedicated to building a diverse team.
