Integrated Marketing & Project Manager

This role is responsible for developing and executing cross-channel marketing campaigns that drive brand growth and consumer engagement. It will serve as the strategic hub between brand, creative, digital, retail, and field teams — ensuring multiple marketing touchpoints tell a cohesive story.

We are seeking an individual who is team-oriented, hard-working, and passionate about their work.

To thrive on the Fernway Marketing Team, you should:

• Love the chance to build, create, design, publish, and produce remarkable work
• Take ownership of your role and be accountable for your impact.
• Be proactive and adaptable — ready to pivot when needed.
• Find purpose in supporting people — from retail partners to entrepreneurs.

Position Summary & Primary Responsibilities:

Campaign Strategy & Execution

• Support the development, project management and execution of 360° marketing campaigns (digital, experiential, retail, influencer, PR, owned web and OOH).
• Collaborate with brand, product and sales teams to align campaign objectives with business goals.
• Build and manage seasonal marketing calendars that integrate key retail moments, product launches, and cultural events.

Cross-Functional Collaboration

• Act as a central point between creative, content, digital, performance, field marketing and PR teams.
• Partner with sales and trade marketing to tailor campaigns for specific retail partners.
• Coordinate with external agencies (media, creative, experiential) to ensure execution excellence.

Consumer Insights & Performance

• Use data (social listening, retail data, campaign metrics) to analyze performance and identify opportunities to optimize.
• Translate consumer insights into compelling marketing strategies.
• Own post-mortems and performance reporting for integrated campaigns

Content & Creative Oversight

• Lead creative briefings for campaign needs — including photography, video, digital assets, and in-store displays.
• Ensure deliverables are on-brand, channel-appropriate, and cohesive across all touchpoints.
• Manage production timelines and approvals.

Budget & Timeline Management

• Manage campaign budgets and track against forecasts.
• Build timelines, workflows, and project plans to keep campaigns on track and on time.

Qualifications & Requirements:

• 4–7 years in CPG, agency, or lifestyle brand marketing.
• Proven success managing cross-functional campaigns from concept through execution.
• NYC market knowledge, especially across DTC, retail, and experiential channels.
• Strong understanding of both brand building and performance marketing.
• Exceptional project management skills and comfort working in a fast-paced, collaborative environment.
• Strong time-management skills.
• Highly approachable & friendly personality.
• A high degree of integrity and ethical conduct at all times.
• Strong attention to details.
• Must pass a background check in accordance with all applicable federal and state laws.
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient with Instagram, Facebook, TikTok, and Linkedin
• Experience in Adobe Creative Suite, CapCut, Canva and Wordpress a plus.

Company Benefits & Perks:

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental and vision insurance.
• Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership.
• Exclusive membership to the Fernway Secret Shopper Program